Welcome to MENDO
Nieuwe Doelenstraat 10 Amsterdam
A home for aesthetically pleasing books
MENDO is a home for aesthetically pleasing books with a flagship store situated at De L’Europe Amsterdam since May 2020, and an award-winning webshop. Both online and offline, MENDO is dedicated to sharing the love for beautiful books. From the hundreds and thousands of books that are being published every year, people rely on MENDO to select the finest and most relevant ones. MENDO curates on very specific topics: photography, fashion, traveling, lifestyle, culinary books, interior & architecture and graphic design. Moreover, MENDO is known for its unique selection of collector’s editions on display in the store.
MENDO is unlike your regular bookstore. MENDO’s Roy Rietstap: “We’re known for curating visually inspiring books, but my aim is to extend what we are really about, which is connecting different generations and cultures with a common love for aesthetically and visually pleasing books. I think that simply selling books is not that interesting anymore. People can buy any product they want online. The inspiration, the people, and the overall atmosphere is what matters most and our new store is the place where you will find just that.”
Visit us
‘What we are really about is connecting different generations and cultures with a common love for aesthetically and visually pleasing books.’
Nicemakers redesigned the space with the past in mind, but also added bespoke elements to make it uniquely new. New furniture, custom made lighting, and redesigned doors will turn the former event space into a cozy new library that makes you feel comfortable as well as inspired. When Hotel De L’Europe asked Nicemakers to restyle their entire hotel, Nicemakers thought of MENDO as one of the new brands to be a part of it. For Nicemakers’ Head of Design Lotti Lorenzetti, the essence of Hotel De L’Europe is its Amsterdam identity. “We wanted De L’Europe to be a hotel in Amsterdam for the people in Amsterdam,” she explains. “MENDO is so quintessentially Amsterdam and represents a popular destination for so many people from Amsterdam. Over the years, MENDO has become a part of Nicemakers in both our professional and personal path, so we didn’t have to think twice about who we wanted to involve in the project.”
MENDO.nl eCommerce site of the Year
Our award-winning webshop, created in collaboration with Build in Amsterdam, is an online translation of our physical store and philosophy. Keitaro Suzuki, member of the jury of Awwwards, said: "This sophistication is born from the balance of functionality and visuality and animation. Everything is expressing the atmosphere of the brand."
Build's co-founder Daan Klaver adds: "Mendo sells the most beautiful books in the world: we wanted the site to be one great stage for their books. It’s a unique experience to buy a book in the physical Mendo store, and we wanted to match that feeling online."
'MENDO equals book porn.'
'MENDO equals book porn.'
Apart from the carefully curated collection of books on subjects like fashion, photography, interior and lifestyle, MENDO is known for its unique selection of limited edition books on display.
See what's going on
98 likes
Shelf Sessions: Iebele van der Meulen — Interview __ In our series Shelf Sessions, we climb the shelves of MENDO’s friends. In this episode, MENDO’s Roy chats with Iebele van der Meulen, editor-in-chief of L’Homo and LINDA Loves, cover specialist…
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Shelf Sessions: Iebele van der Meulen — Interview __ In our series Shelf Sessions, we climb the shelves of MENDO’s friends. In this episode, MENDO’s Roy chats with Iebele van der Meulen, editor-in-chief of L’Homo and LINDA Loves, cover specialist…
132 likes
Shelf Sessions: Iebele van der Meulen — Interview __ In our series Shelf Sessions, we climb the shelves of MENDO’s friends. In this episode, MENDO’s Roy chats with Iebele van der Meulen, editor-in-chief of L’Homo and LINDA Loves, cover specialist…
169 likes
Shelf Sessions: Iebele van der Meulen — Interview __ In our series Shelf Sessions, we climb the shelves of MENDO’s friends. In this episode, MENDO’s Roy chats with Iebele van der Meulen, editor-in-chief of L’Homo and LINDA Loves, cover specialist…
135 likes
Shelf Sessions: Iebele van der Meulen — Interview __ In our series Shelf Sessions, we climb the shelves of MENDO’s friends. In this episode, MENDO’s Roy chats with Iebele van der Meulen, editor-in-chief of L’Homo and LINDA Loves, cover specialist…
163 likes
New from MENDO: Boys! Boys! Boys! — Edited by Ghislain Pascal __ A contemporary collection of queer and gay photography full of intensity, power and diversity, containing images from 50 photographers from more than 20 countries. A new publications from…
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MENDO has moved __ Last week, MENDO moved from the Berenstraat to our brand new store at De L’Europe Amsterdam. Check out the new MENDO, and visit us today at the Nieuwe Doelenstraat 10. __ #mendo #mendobooks #nieuwedoelenstraat10
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MENDO has moved __ Last week, MENDO moved from the Berenstraat to our brand new store at De L’Europe Amsterdam. Check out the new MENDO, and visit us today at the Nieuwe Doelenstraat 10. __ #mendo #mendobooks #nieuwedoelenstraat10
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MENDO has moved __ Last week, MENDO moved from the Berenstraat to our brand new store at De L’Europe Amsterdam. Check out the new MENDO, and visit us today at the Nieuwe Doelenstraat 10. __ #mendo #mendobooks #nieuwedoelenstraat10
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New from MENDO: Girls! Girls! Girls! — Edited by Ghislain Pascal This new photo collection captures the female body and gaze with as much realism as possible. It delights in diversity, from provocative shots to more tender images, united by…
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June 4, 2020 (7:08 am)
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June 3, 2020 (6:36 pm)
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New from MENDO: Boys! Boys! Boys! and Girls! Girls! Girls! — Edited by Ghislain Pascal __ Not one, but two new publications from MENDO and @teneuespublishing, edited by @ghislain.pascal, with fascinating and fresh contemporary photography collections celebrating the male and…
336 likes
Black Lives Matter
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Yes we are open! __ Today we welcome you in our brand new store in the Nieuwe Doelenstraat. __ #mendo #mendobooks @deleuropeams @nicemakers
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Welcome Filling Pieces __ Yesterday, MENDO officially opened its new store in the Nieuwe Doelenstraat. Tomorrow, after 18 years, we hand over the keys to our store in De 9 Straatjes to our friends from @fillingpieces, marking the end of…
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MENDO IS MOVING __ On Saturday 30 May, MENDO officially opens its new store in the Nieuwe Doelenstraat, and closes its doors in De 9 Straatjes after 18 years, marking the end of an era, and the beginning of a…
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MENDO IS MOVING __ On Saturday 30 May, MENDO officially opens its new store in the Nieuwe Doelenstraat, and closes its doors in De 9 Straatjes after 18 years, marking the end of an era, and the beginning of a…
422 likes
MENDO IS MOVING __ On Saturday 30 May, MENDO officially opens its new store in the Nieuwe Doelenstraat, and closes its doors in De 9 Straatjes after 18 years, marking the end of an era, and the beginning of a…
268 likes
MENDO IS MOVING __ On Saturday 30 May, MENDO officially opens its new store in the Nieuwe Doelenstraat, and closes its doors in De 9 Straatjes after 18 years, marking the end of an era, and the beginning of a…
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Into the Woods __ For those who crave the tranquility of nature, fifty houses from around the world with ecologically sustainable and innovative breakthroughs in architecture and design. __ #mendo #mendobooks #intothewoods
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The Vegetarian Silver Spoon More than 200 recipes for Italian vegetarian dishes, with a particular emphasis on healthy meat-free dining. __ #mendo #mendobooks #vegatarian
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The Silver Spoon: Recipes for Babies The complete guide to feeding your baby or toddler, giving them a lifelong love of good food – the Italian way. __ #mendo #mendobooks #recipesforbabies
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Masculinities: Liberation through Photography __ Examining increasingly fluid notions of masculinity over the past six decades, this book offers a culturally diverse collection of work from some of the world’s most celebrated photographers. __ #mendo #mendobooks #newbooks #masculinities
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Essential street style books — Step out in style __ Now that we’re slowly heading back outside, it’s time to change out of our house-clothes. But what to put on instead? Get inspired with this list of essential street style…
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New MENDO made book: A city guide with a fresh take – AMSTERDAM the gloobles guide __ AMSTERDAM the gloobles guide is not your everyday guidebook. This MENDO-designed city guide captures the best spots the city has on offer; most…
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New MENDO made book: A city guide with a fresh take – AMSTERDAM the gloobles guide __ AMSTERDAM the gloobles guide is not your everyday guidebook. This MENDO-designed city guide captures the best spots the city has on offer; most…
302 likes
New MENDO made book: A city guide with a fresh take – AMSTERDAM the gloobles guide __ AMSTERDAM the gloobles guide is not your everyday guidebook. This MENDO-designed city guide captures the best spots the city has on offer; most…
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The Monocle guides to basically everything __ Do you want to improve your home, lifestyle, city, or the world? There’s a Monocle guide for you. __ #mendo #mendobooks #monocle
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The Streets of….series __ This serie of books offer you a contemporary take of on the classic city photo book, before it the lockdown. __ #mendo #mendobooks #streetsof