MENDO was founded by Roy Rietstap and Joost Albronda and is co-owned by Joeri Worm and Gunifort Uwambaga. Today the team is expanding – seemingly slowly, but actually quite gradually.
When our general manager Roy Rietstap was fifteen, he already knew he was going to be an entrepreneur. After years of running a successful agency specialized in communication and design, Roy co-founded MENDO in 2002. Roy is constantly searching for new ideas and has a knack for connecting (with) people. When he isn’t busy managing the team and varying, all-round MENDO stuff, you might still meet Roy in our 11 Berenstraat Flagship Store.
Send Roy a message and check some of Roy's favorite books.
Co-founder Joost Albronda is not only the designer of two beautiful kids, he’s also the designer of our MENDO books. After spending the first years of his professional career as a copywriter, Joost chose for his love for graphic design and transformed into an autodidact graphic designer with a clean yet classic style. As our creative director he is responsible for all creative outlets, while managing that typical MENDO look and feel.
Send Joost a message and check some of Joost's favorite books.
As a Willem de Kooning Graphic Design graduate, Joeri Worm started at MENDO as an art director. In the years that followed, Joeri didn’t only become a dad, he is also MENDO’s third co-owner and responsible for the operational work there is to be done. When he’s not making guests feel at home in our store or designing MENDO made books, he’s making sure our books end up at the places they belong.
Send Joeri a message and check some of Joeri's favorite books.
If there’s anything, literally anything, you need to know about our books, just ask co-owner and publisher Gunifort Uwambaga. Gunifort, whose roots are in Rwanda, finished two beta studies before he became MENDO’s publisher. And although he is busy enough with running our publishing department, Guny holds a board position at photography festival Unseen and is the father of Beaufort.
Send Guny a message and check some of Gunifort's favorite books.
Like his colleague Daniël, Emile Almekinders is studying Media, Art, Design and Architecture, which certainly helps since he’s the buyer for our Flagship Store. Emile doesn’t only know what’s in vogue today, but especially what is going to be hot tomorrow. Add this up to his kind personality and multiple talents (such as publishing and directing), and you know MENDO is in good hands with Emile.
Check some of Emile's favorite books.
Mikel van den Boogaard
Mikel van den Boogaard is as much of a know-it-all as he is a do-it-all. Besides almost getting his bachelor’s degree in Media and Culture, he is also a promising writer. Mikel combines his knowledge and skills to provide valuable content for both our online and offline channels, with countless pages in our MENDO books carrying his words. He’s also quite stubborn, which secretly is his most valuable asset to our company.
Check some of Mikel's favorite books.
Eddie Stok is our computer scientist turned illustrator slash graphic designer. With a sharp eye for what’s beautiful and the habit of being headstrong, this walking encyclopedia fits the MENDO team perfectly. When he doesn’t disappear behind his desktop screen you can find Eddie reading ‘anything-but-realistic’ books and playing board games with his friends.
Our second Joost has a hard time sitting still and that’s probably the reason why he’s all over the African continent, reporting and photographing the most amazing stories and places. As an excellent writer and great photographer, Joost Bastmeijer is the perfect example of what MENDO is all about. As this photojournalist has worked on many MENDO made books so far, you might have seen Joost's name in some of our books.
Looking sharp as always, Daniël Ferwerda always welcomes you at our store with excellent service. Like his colleague Emile, Daniël is studying Media, Art, Design and Architecture and therefore knows (or at least, he should) about practically everything there is to know about the books we stock. At first, ‘Daan’ might strike you as the silent type, but we dare you to bring up any subject–we’re sure he won't stop talking about all the need-to-know particulars.
Jermain Cikic might seem a bit mysterious, but still waters run deep. After being a very promising young soccer player, Jermain decided to focus on his love for photography. As a Photography student at the Royal Academy of Art in The Hague, Jermain is currently finding his voice as an imagemaker. When he isn’t scouring the streets for that one great photo, he’s managing the orders in our stockroom. Making sure you receive your books when you desire them.
When Dario isn’t casually cruising the streets on his scooter, you can find this kinesiology student managing orders in our stockroom. He’s one of MENDO’s hidden, behind the scenes powers, but you can occasionally meet him in our Flagship Store as well. If you see him, you might want to greet him with a ‘Buona giornata’, as his father is Italian.
Yeray Sabandar knows a lot about food, photography and fashion, so you bet he’s at the right address at MENDO. This Spanish bullfighter stays calm at all times, but knows when to strike. A perfect asset for him, since he’s also a very good photographer. You can find this all-round nice-guy in our Flagship Store. Say “¡hola!” when you see him.
Noumy van Willigen
As the only woman in our midst, Noumy van Willigen manages to stand her ground flawlessly. With a background in project management and producing, Noumy is now in charge of all the partnerships and b2b contacts at MENDO. Noumy knows how to arrange pretty much everything, especially when it comes to arranging a good glass of wine. Besides all that, Noumy is also an activist and she just started learning to play the guitar. For now her guitar isn’t allowed in the office yet, but her positive energy is always welcome.
Send Noumy a message