Fashion in Amsterdam is… MOAM
Some of our favorite contributions
Contribution by Peggy Kuiper x Young Dutch Design
For our newest book MOAM and MENDO asked 100 Dutch creatives to show and tell us what fashion in Amsterdam is.
‘MOAM contemporary fashion & arts in amsterdam’ brings an ode to the contemporary Dutch creative sector. MOAM and MENDO selected more than a hundred creatives, who work in fashion, art and photography. Each of them, whether iconic names or upcoming talents share their vision on the creative culture of present-day Amsterdam and The Netherlands, by completing a simple sentence: “Fashion in Amsterdam is…” in images and a handful of words. Although it feels like choosing between your children, here’s a selection of our favorite contributions.
Fashion in Amsterdam is about telling stories beyond realism. An aesthetic fairy tale which can disrupt and awaken us. Fashion creates a world in which realism and fiction live side by side. This is what I tried to capture in this series. Through abstract and organic forms melting into one, my visuals show a surreal world that is both alienating and intriguing all the same. Recurring throughout my work I try to portray these themes through my photography.
— Anne Claire de Breij x Studio Drift
‘Fashion in Amsterdam is full of madness.’
‘Fashion in Amsterdam is full of madness.’
Boris Lutters
Fashion in Amsterdam is becoming more creative every day, the idea of taking an item and altering it into something unique using inspiration from all over the world. This shoot is inspired by the simple life of the Amish with the artisan lifestyle, but transformed in modern and powerful femininity. The handcrafted head pieces are designed by Demure Amsterdam.
— Nicky Onderwater x Demure
Fashion in Amsterdam is not only about aesthetics. Talented Dutch designers show new sustainable technology or confront us with society issues. This project visualises the daily, but iconic, Amsterdam objects in a new perspective. It is a collaboration between Photographer Peggy Kuiper and Visual designer Willem Stapel.
— Peggy Kuiper x Young Dutch Design
Fashion in Amsterdam is about opportunities, chances and the endless possibilities of you. Beyond the borders of the mainstream, where there is thought outside of the box. Where fashion goes beyond the norm, gains authenticity, and is free. Free of limitations, free of societal codes, free of bullshit. Here you can explore all the opportunities that fashion offers; it’s transformative and empowering virtues. Amsterdam and fashion are here for us, in being who we truly are, or who we’re aiming to be(come).
— Martijn Mendel x Dutch Design
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