Fashion in Amsterdam is… MOAM
Some favorite contributions
‘MOAM contemporary fashion & arts in amsterdam’ brings an ode to the contemporary Dutch creative sector. MOAM and MENDO selected more than a hundred creatives, who work in fashion, art and photography. Each of them, whether iconic names or upcoming talents share their vision on the creative culture of present-day Amsterdam and The Netherlands, by completing a simple sentence: “Fashion in Amsterdam is…” in images and a handful of words. Although it feels like choosing between your children, here’s a selection of our favorite contributions.
Fashion in Amsterdam is about telling stories beyond realism. An aesthetic fairy tale which can disrupt and awaken us. Fashion creates a world in which realism and fiction live side by side. This is what I tried to capture in this series. Through abstract and organic forms melting into one, my visuals show a surreal world that is both alienating and intriguing all the same. Recurring throughout my work I try to portray these themes through my photography.
— Anne Claire de Breij x Studio Drift
‘Fashion in Amsterdam is full of madness.’
‘Fashion in Amsterdam is full of madness.’
Fashion in Amsterdam is becoming more creative every day, the idea of taking an item and altering it into something unique using inspiration from all over the world. This shoot is inspired by the simple life of the Amish with the artisan lifestyle, but transformed in modern and powerful femininity. The handcrafted head pieces are designed by Demure Amsterdam.
— Nicky Onderwater x Demure
Fashion in Amsterdam is not only about aesthetics. Talented Dutch designers show new sustainable technology or confront us with society issues. This project visualises the daily, but iconic, Amsterdam objects in a new perspective. It is a collaboration between Photographer Peggy Kuiper and Visual designer Willem Stapel.
— Peggy Kuiper x Young Dutch Design
Fashion in Amsterdam is about opportunities, chances and the endless possibilities of you. Beyond the borders of the mainstream, where there is thought outside of the box. Where fashion goes beyond the norm, gains authenticity, and is free. Free of limitations, free of societal codes, free of bullshit. Here you can explore all the opportunities that fashion offers; it’s transformative and empowering virtues. Amsterdam and fashion are here for us, in being who we truly are, or who we’re aiming to be(come).
— Martijn Mendel x Dutch Design
How our home base came to be
The streets of Amsterdam are full of history, that even hardcore Amsterdammers might not know about. Let us tell you a small tale about the past of our beloved home…
The MENDO bookstand is now officially amazing, as she's the winner of a European Product Design Award. Become the proud owner of our award winner.
Interview with Ali Kirby, art director at DENHAM
In January of 2018, DENHAM released the book A Decade of DENHAM, in collaboration with MENDO. We talked to DENHAM's art director Ali Kirby, driving force behind the book, about…
In March, MENDO and Rebel launched a book called Challenge Your Professional Life—a book that is more relevant now than ever. We talked with Rebels Lenny van Klink and Wout…
Virgil Abloh, Adam Katz Sinding and MENDO on the current state of fashion
In February, MENDO published Adam Katz Sinding’s first monograph This is Not a F*cking Street Style Book. The foreword is a result of an intense conversation between MENDO's editor Mikel…
What’s new, classic and coming soon in fashion books
We consider ourselves to be pretty fashionable at times. And most of that is due to our extensive browsing through the fashion books we have. Here are six titles you…
Meet the photographers of 'Streets of Amsterdam’
‘Streets of Amsterdam’ editor Joost Bastmeijer introduces four of the book’s contributing photographers.
Five Amsterdam Uncovered contributors share their absolute favorite Amsterdam things from the book.
Interview with Jermain Cikic
Interview with Jermain Cikic, former MENDO employee, who created a personal and evocative documentation of a homeless shelter in Amsterdam, at the height of the COVID-19 crisis.
Because people matter
Pie Aerts is one of the world’s most promising documentary photographers and he’s working on a spectacular new book with MENDO.
Renowned photographer Jimmy Nelson will sign the long-awaited sequel to Before They Pass Away at our Berenstraat flagship store, from 14:00-16:00 on Sunday 23 September. MENDO chats with Jimmy about…
Our series 'Meet MENDO' is where we introduce the people who make MENDO. In this episode: co-owner and founder Joost.
A year in review
2018 draws to a close, and what a year it has been. We made 12 books, used 31 km of wrapping paper, and sent Adam Katz Sinding to sign his…
Saturday 18 September 1PM-2.30PM
This Saturday, the 18th of September, photographer Michael Bailey-Gates will be at MENDO from 1PM to 2.30PM to sign his new book A Glint in the Kindling.
The five best Chanel books of this moment (plus a little bonus).
People often ask us what our personal favorite books are. This is the list of Emile Almekinders, who is managing our 11 Berenstraat flagship store.
Exhibition at The Ravestijn Gallery Amsterdam
From the 17th of February till the 1st of April, the Ravestijn Gallery will exhibit ‘Originals’, the work of Ferry van der Nat. At Ravestijn, Van der Nat's sensual polaroids…
In light of the release of LIFE = CRAZY, we talked with the protagonist himself: Martin Garrix.
Thursday's signing session with Dana Lixenberg is cancelled for the obvious reasons. However, you can purchase signed copies of Dana Lixenberg's books online.
In this episode of Shelf Sessions: Guillaume Philibert, founder and creative director at Filling Pieces.