Fashion in Amsterdam is… MOAM
Some favorite contributions
‘MOAM contemporary fashion & arts in amsterdam’ brings an ode to the contemporary Dutch creative sector. MOAM and MENDO selected more than a hundred creatives, who work in fashion, art and photography. Each of them, whether iconic names or upcoming talents share their vision on the creative culture of present-day Amsterdam and The Netherlands, by completing a simple sentence: “Fashion in Amsterdam is…” in images and a handful of words. Although it feels like choosing between your children, here’s a selection of our favorite contributions.
Fashion in Amsterdam is about telling stories beyond realism. An aesthetic fairy tale which can disrupt and awaken us. Fashion creates a world in which realism and fiction live side by side. This is what I tried to capture in this series. Through abstract and organic forms melting into one, my visuals show a surreal world that is both alienating and intriguing all the same. Recurring throughout my work I try to portray these themes through my photography.
— Anne Claire de Breij x Studio Drift
‘Fashion in Amsterdam is full of madness.’
‘Fashion in Amsterdam is full of madness.’
Fashion in Amsterdam is becoming more creative every day, the idea of taking an item and altering it into something unique using inspiration from all over the world. This shoot is inspired by the simple life of the Amish with the artisan lifestyle, but transformed in modern and powerful femininity. The handcrafted head pieces are designed by Demure Amsterdam.
— Nicky Onderwater x Demure
Fashion in Amsterdam is not only about aesthetics. Talented Dutch designers show new sustainable technology or confront us with society issues. This project visualises the daily, but iconic, Amsterdam objects in a new perspective. It is a collaboration between Photographer Peggy Kuiper and Visual designer Willem Stapel.
— Peggy Kuiper x Young Dutch Design
Fashion in Amsterdam is about opportunities, chances and the endless possibilities of you. Beyond the borders of the mainstream, where there is thought outside of the box. Where fashion goes beyond the norm, gains authenticity, and is free. Free of limitations, free of societal codes, free of bullshit. Here you can explore all the opportunities that fashion offers; it’s transformative and empowering virtues. Amsterdam and fashion are here for us, in being who we truly are, or who we’re aiming to be(come).
— Martijn Mendel x Dutch Design
MOAM – contemporary fashion & arts in amsterdam is an ode to the contemporary Dutch creative industry. This book made by MENDO is a collection of the absolute best in fashion, art and photography rooted in the Netherlands, featured in an enchiridion of Dutch talent.
To celebrate our upcoming book with The Avocado Show, MENDO had a lunch date with its founder Ron Simpson to “peel” the success of the Avocado Show.
In our series Shelf Sessions we climb the shelves of MENDO’s friends. In this episode: Abderrahmane Trabsini, Co-Founder & Creative Director of Daily Paper.
Exhibition at The Ravestijn Gallery Amsterdam
From the 17th of February till the 1st of April, the Ravestijn Gallery will exhibit ‘Originals’, the work of Ferry van der Nat. At Ravestijn, Van der Nat's sensual polaroids…
How our home base came to be
The streets of Amsterdam are full of history, that even hardcore Amsterdammers might not know about. Let us tell you a small tale about the past of our beloved home…
What’s new, classic and coming soon in fashion books
We consider ourselves to be pretty fashionable at times. And most of that is due to our extensive browsing through the fashion books we have. Here are six titles you…
A sneak preview on our next book in the Streets Of... series
We're currently finalizing Streets of London, the second publication in our Streets of... series. Editor Mikel van den Boogaard learned that London can be considered as a street photographer's idea…
A first glimpse at a new book project with local significance
An eye-catching new building rises along the banks of the IJ-river. MENDO is very proud to design and publish a book about it.
Five Amsterdam Uncovered contributors share their absolute favorite Amsterdam things from the book.
Meet the photographers of 'Streets of Amsterdam’
‘Streets of Amsterdam’ editor Joost Bastmeijer introduces four of the book’s contributing photographers.
Virgil Abloh, Adam Katz Sinding and MENDO on the current state of fashion
In February, MENDO published Adam Katz Sinding’s first monograph This is Not a F*cking Street Style Book. The foreword is a result of an intense conversation between MENDO's editor Mikel…
Favorite anecdotes from SPORTRET
Sportret is not only a wonderful photographic document; it is good fun to read too. Here are some of our favorite anecdotes from Sportret.
Inside fashion houses
With the greatest names in fashion all under one roof, you could consider MENDO the house of all houses. In every episode we highlight one of the biggest names in…
A little update on our forthcoming book #Sendnudes
At MENDO we’re currently working on a rather exciting book: #Sendnudes. Time to let editorial coordinator Mikel van den Boogaard inform you a little about this project, and the progress…
Interview with the makers of The Workshop
A new book by MENDO is about to hit the shelves. The Workshop opens doors of Dutch creatives. Here's how it all came about.
The ultimate starter kit
Fashion = big business, and to get you started, we compiled a short and simple guide with books to help you achieve fashion career success.
First eCommerce platform ever to win SOTM
MENDO.nl has won the prestigious Site Of The Month at Awwwards. And that is A Big Thing.
Winners Sleeping In Style Amsterdam announced
Our Sleeping In Style competition has come to an end and we're delighted to announce the 9 fortunate winners.
MENDO staff wanted
MENDO is looking for a store manager with an eye for detail & beauty and a passion for books.
MENDO’s favorites of the year
As the famous American poet Jon Bon Jovi once said: “we’re halfway there.” We’re already closer to the next year than the previous one, so time to make up the…
Unraveling the myth with Aan de Poel
Unraveling a myth with Aan de Poel: can amateur cooks like ourselves make a Michelin Star recipe? We prepared a Fäviken recipe and an Aan de Poel signature dish.