Fashion in Amsterdam is… MOAM
Some favorite contributions
‘MOAM contemporary fashion & arts in amsterdam’ brings an ode to the contemporary Dutch creative sector. MOAM and MENDO selected more than a hundred creatives, who work in fashion, art and photography. Each of them, whether iconic names or upcoming talents share their vision on the creative culture of present-day Amsterdam and The Netherlands, by completing a simple sentence: “Fashion in Amsterdam is…” in images and a handful of words. Although it feels like choosing between your children, here’s a selection of our favorite contributions.
Fashion in Amsterdam is about telling stories beyond realism. An aesthetic fairy tale which can disrupt and awaken us. Fashion creates a world in which realism and fiction live side by side. This is what I tried to capture in this series. Through abstract and organic forms melting into one, my visuals show a surreal world that is both alienating and intriguing all the same. Recurring throughout my work I try to portray these themes through my photography.
— Anne Claire de Breij x Studio Drift
‘Fashion in Amsterdam is full of madness.’
‘Fashion in Amsterdam is full of madness.’
Fashion in Amsterdam is becoming more creative every day, the idea of taking an item and altering it into something unique using inspiration from all over the world. This shoot is inspired by the simple life of the Amish with the artisan lifestyle, but transformed in modern and powerful femininity. The handcrafted head pieces are designed by Demure Amsterdam.
— Nicky Onderwater x Demure
Fashion in Amsterdam is not only about aesthetics. Talented Dutch designers show new sustainable technology or confront us with society issues. This project visualises the daily, but iconic, Amsterdam objects in a new perspective. It is a collaboration between Photographer Peggy Kuiper and Visual designer Willem Stapel.
— Peggy Kuiper x Young Dutch Design
Fashion in Amsterdam is about opportunities, chances and the endless possibilities of you. Beyond the borders of the mainstream, where there is thought outside of the box. Where fashion goes beyond the norm, gains authenticity, and is free. Free of limitations, free of societal codes, free of bullshit. Here you can explore all the opportunities that fashion offers; it’s transformative and empowering virtues. Amsterdam and fashion are here for us, in being who we truly are, or who we’re aiming to be(come).
— Martijn Mendel x Dutch Design
MOAM – contemporary fashion & arts in amsterdam is an ode to the contemporary Dutch creative industry. This book made by MENDO is a collection of the absolute best in fashion, art and photography rooted in the Netherlands, featured in an enchiridion of Dutch talent.
Meet the photographers of 'Streets of Amsterdam’
‘Streets of Amsterdam’ editor Joost Bastmeijer introduces four of the book’s contributing photographers.
We had a moment to talk with Colette, the mastermind behind most of the recipes you’ll find in The Avocado Show book.
Exhibition at The Ravestijn Gallery Amsterdam
From the 17th of February till the 1st of April, the Ravestijn Gallery will exhibit ‘Originals’, the work of Ferry van der Nat. At Ravestijn, Van der Nat's sensual polaroids…
As a fashion photographer, Adam Katz Sinding travels more than 300 days a year. In a conversation with MENDO’s Mikel, he explains why he travels, and what keeps him going.
To celebrate our upcoming book with The Avocado Show, MENDO had a lunch date with its founder Ron Simpson to “peel” the success of the Avocado Show.
How our home base came to be
The streets of Amsterdam are full of history, that even hardcore Amsterdammers might not know about. Let us tell you a small tale about the past of our beloved home…
A first glimpse at a new book project with local significance
An eye-catching new building rises along the banks of the IJ-river. MENDO is very proud to design and publish a book about it.
What’s new, classic and coming soon in fashion books
We consider ourselves to be pretty fashionable at times. And most of that is due to our extensive browsing through the fashion books we have. Here are six titles you…
2017 has been a good year for the books. But what were MENDO's personal favorites?
Interview with Ali Kirby, art director at DENHAM
In January of 2018, DENHAM released the book A Decade of DENHAM, in collaboration with MENDO. We talked to DENHAM's art director Ali Kirby, driving force behind the book, about…
A WhatsApp conversation with the photographer of This Is Not A F*cking Street Style Book
"I wasn't born with much of a filter. So when I see bullshit, I call "bullshit". A WhatsApp conversation with the photographer of This Is Not A F*cking Street Style…
There is no better way to see movie stars and musicians than through the lens of the Grand Dame of colourful, staged portraits: Annie Leibovitz.
Interview with the makers of The Workshop
A new book by MENDO is about to hit the shelves. The Workshop opens doors of Dutch creatives. Here's how it all came about.
The five best Chanel books of this moment (plus a little bonus).
Renowned photographer Jimmy Nelson will sign the long-awaited sequel to Before They Pass Away at our Berenstraat flagship store, from 14:00-16:00 on Sunday 23 September. MENDO chats with Jimmy about…
Coming soon and available for pre-order now
While this year has already given us some great titles, many new books are pending to be released at MENDO. We’ve selected some of our favorite new titles for this…
2.30 - 3.30 PM
Saturday 12 January 2019: book signing session with Daniel Arsham. 2.30 - 3.30 PM at MENDO, Berenstraat 11 Amsterdam.
Tales From the Roads Less Traveled
MENDO is proud to present Tales From The Roads Less Traveled, the first monograph of Dutch photographer Pie Aerts, published with teNeues. The result of years of traveling done by…
People often ask us what our personal favorite books are. This is the list of Emile Almekinders, who is managing our 11 Berenstraat flagship store.
Winners announced in February in Berlin
After receiving a handful of awards in April 2017, MENDO's webshop is now in the running to become Site Of The Year at Awwwards.