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Lauren Greenfield visited MENDO to sign Generation Wealth

Signed copies of highly anticipated book

Lauren Greenfield spent 25 years documenting wealth and now her highly anticipated book has been published: Generation Wealth.

Lauren Greenfield is documentary photographer and filmmaker, best known for her 2012 documentary ‘The Queen of Versailles’. Greenfield has been capturing and documenting American wealth since 1992 now. Over 600 images have been used to create her amazing book, Generation Wealth.

Xue Qiwen, 43, in her Shanghai apartment, decorated with furniture from her favorite brand, Versace, 2005. In 1994 Xue started a company that sells industrial cable and has since run four more. She is a member of three golf clubs, each costing approximately $100,000 to join.

“Despite the dramatic divisions in the city revealed by the L.A. riots … rich kids and poor kids had found common ground that their parents had not, and it was a shared love for Versace,” she writes in her new book.

The book contains over 600 images ranging from Tupac playing craps in Las Vegas, losing $10,000 in minutes (1995), Playmates at Hugh Hefners Playboy Mansion’s grotto (2000) and the 43-year old business woman Xue Qiwen, in her Shanghai apartment, decorated with furniture from her favorite brand, Versace, 2005.

Lauren Greenfield at MENDO to sign copies of her new book Generation Wealth.

Suzanne Rogers, 40, in her home in Toronto, 2010. Rogers’s style stems from a childhood fascination with the Edwardian-era candy-factory heiress Truly Scrumptious from the film “Chitty Chitty Bang Bang,” whom she considers “the epitome of elegance.”

‘It's not about Birkin bags or the Kardashians, it's about the culture that gave rise to them’
‘It's not about Birkin bags or the Kardashians, it's about the culture that gave rise to them’

Lauren Greenfield in The New York Times

Playmates at the Playboy Mansion’s grotto, Holmby Hills, Los Angeles, 2000. In 1971 Playboy founder Hugh Hefner bought the 29-room house, built in 1927. Among its features are a screening room with a built-in pipe organ, a game room and a zoo and aviary.

Greenfield is in The Netherlands these days to promote the launch of the book amongst others by visiting RTL Late Night, and she was kind enough to stop by at MENDO to sign a bunch of copies for us. If you’re interested, get your signed copy today.

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Lauren Greenfield: Generation Wealth

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A highly anticipated monograph from internationally acclaimed documentary photographer / filmmaker. Get a signed copy today.

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