MENDO is moving to Nieuwe Doelenstraat 10
May 30, 2020
On May 30, MENDO officially opens its new store in the Nieuwe Doelenstraat, and closes its doors in De 9 Straatjes, marking the end of an era, and the beginning of a new one.
The end of an era…
When MENDO opened its doors in the Berenstraat in 2002, De 9 Straatjes were not half as popular as they are today. We still remember the crooked buildings, the Chinese restaurant, the coffee shop and the night café in the Berenstraat; completely different than it is today. You could still be a pioneer; try out something new. We started with art, graphic books and a handful of magazines. With great pleasure, we have seen the streets—and MENDO—develop into what they are today. Now it is time for MENDO to take a new step.
In practical terms, this means that the store in the Berenstraat will close after 18 years. We will hand over the keys of Berenstraat 11 to our friends from Filling Pieces. We’re happy to know that ‘our home’ is in good hands, when Filling Pieces turns it into one of their first satellite stores, expected to open in July. Do you want to know more about Filling Pieces? Read our Shelf Session with founder and creative director Guillaume Philibert.
Left: Berenstraat's door. Right: Nieuwe Doelenstraat's door.
‘ We've frequented MENDO's legendary 9 Straatjes store countless times. We know it fits us like a glove and we’re happy we can extend the energy and vibe that Mendo brought to this street and area ’
‘ We've frequented MENDO's legendary 9 Straatjes store countless times. We know it fits us like a glove and we’re happy we can extend the energy and vibe that Mendo brought to this street and area ’
… and the beginning of a new one
“The move to Nieuwe Doelenstraat is in line with where we are today as a company. You have to see the new store to understand that, ”said Joost Albronda. And the good news is: you can check out the new store soon. De L’Europe Amsterdam—and MENDO—will open their doors on Saturday 30 May.
The new store is unlike any other bookstore. Roy Rietstap: “We’re known for curating visually inspiring books, and we will continue to do so, but our aim is to extend what we are really about, which is connecting different generations and cultures with a common love for aesthetically pleasing books. I think that simply selling products is not that interesting anymore. People can buy any product they want online. The inspiration, the people, and the overall atmosphere is what matters most and our new store is the place where you will find just that.
![]([{"width":300,"height":450,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2020\/05\/mendo-books-deleurope-doelen-42-300x0-c-default.jpg"},{"width":500,"height":750,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2020\/05\/mendo-books-deleurope-doelen-42-500x0-c-default.jpg"},{"width":700,"height":1050,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2020\/05\/mendo-books-deleurope-doelen-42-700x0-c-default.jpg"},{"width":900,"height":1350,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2020\/05\/mendo-books-deleurope-doelen-42-900x0-c-default.jpg"}])
MENDO's new store is located at De L'Europe, but has its own entrance at Nieuwe Doelenstraat 10.
A new design with a familiar vibe
The design of the new MENDO was done by our friends from Nicemakers, who are responsible for the complete transformation of the famous hotel De L’Europe Amsterdam. Nicemakers redesigned the space with the past in mind—it used to be the Johannes van Dam chamber—but added bespoke elements to make it uniquely new. Lotti Lorenzetti, Head of Design at Nicemakers explains: “We took the base of the room and the experience of MENDO, and combined them with the modern MENDO twist.
‘ We pushed the design to be a little more “living room” and a little less “shop.” ’
‘ We pushed the design to be a little more “living room” and a little less “shop.” ’
![]([{"width":300,"height":375,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2020\/02\/mendo-nicemakers-Portrait-DaxJoyce2_Credits-Duy-VO-300x0-c-default.jpg"},{"width":500,"height":626,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2020\/02\/mendo-nicemakers-Portrait-DaxJoyce2_Credits-Duy-VO-500x0-c-default.jpg"},{"width":700,"height":876,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2020\/02\/mendo-nicemakers-Portrait-DaxJoyce2_Credits-Duy-VO-700x0-c-default.jpg"},{"width":900,"height":1126,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2020\/02\/mendo-nicemakers-Portrait-DaxJoyce2_Credits-Duy-VO-900x0-c-default.jpg"}])
Finally open
Well considered, MENDO opens its doors in the Nieuwe Doelenstraat for the second time. The first time was over two months ago, on the weekend of March 14 and 15—the exact weekend that the Netherlands went into an intelligent lockdown.
The new MENDO
Nieuwe Doelenstraat 10
Amsterdam
T +31 (0) 20 531 18 20
Opening hours
Tuesday – Sunday
10 am – 6 pm
't Huys
The new MENDO is part of 't Huys, a new location in the Nieuwe Doelenstraat, right next to Muntplein and the new University Library, where you will find MENDO, Skins Cosmetics, Wunderkammer, and Italian trattoria Graziella.
Read more about 't Huys
Continue reading
MENDO opens new store at Hotel De L’Europe
The new MENDO
The word is out: in March, MENDO will open a new store at Hotel De L’Europe in Amsterdam. Here’s how the design, created by our friends from Nicemakers, came to…
A new chapter: MENDO at De L’Europe Amsterdam
New MENDO store
Mid-March 2020, MENDO will open a store at De L'Europe Amsterdam in the Nieuwe Doelenstraat, offering a whole new design, with a familiar vibe.
Shelf Sessions: Guillaume Philibert
Filling Pieces
In this episode of Shelf Sessions: Guillaume Philibert, founder and creative director at Filling Pieces.
Enjoy the all-new De L’Europe at half-price
MENDO-exclusive offer
To celebrate the opening of our new store, MENDO and De L'Europe have an exclusive offer for a night at the hotel, with a many extras and upgrades. This month…
Interview with the makers of The Workshop
A new book by MENDO is about to hit the shelves. The Workshop opens doors of Dutch creatives. Here's how it all came about.
Complaint from an extremely unhappy customer
Review
"I hope you can live with the guilt of having tempted a jobless to spend money he doesn't have in order to buy stuff he actually doesn't need to enjoy…
Inez & Vinoodh: a wild, fantastic collaboration
Photographer's Profile
Our friends from Amsterdam’s Ravestijn Gallery have the honour to host Inez & Vinoodh’s 'I SEE YOU IN EVERYTHING' exhibition. In this Photographer’s Profile, we focus on the two Dutch…
The best images from books at MENDO
The books at MENDO offer a treasure trove of visually inspiring images. MENDO will dive into the imagery regularly and dig up some of the best images around. Enjoy Visual…
Six fashion titles that get you in vogue
What’s new, classic and coming soon in fashion books
We consider ourselves to be pretty fashionable at times. And most of that is due to our extensive browsing through the fashion books we have. Here are six titles you…
When life is so crazy you need photos to believe it
Louis van Baar
In October MENDO has released Martin Garrix: LIFE = CRAZY. The photographer behind this unique view inside the life of the #1 DJ is Louis van Baar. Here's an introduction.