MENDO and ZENOLOGY create book-inspired room perfume
'Libri' captures the soul of a book, the ink and the paper it's printed on
MENDO 'Libri' an Ambiance Trigger by ZENOLOGY
ZENOLOGY and MENDO joined forces to capture the soul of a book, the ink and the paper it's printed on.
At MENDO, we value the ambiance in which we present our books and welcome our customers. Personal attention and atmospheric lighting are combined with appropriate music. Scent is an often overlooked but indispensable factor. In particular when it comes to a bookstore, since scent and books are inseparably connected.
Everyone has associations when it comes to the smell of paper. Whether it’s the scent of freshly printed ink on paper, or books that have been around for years, the fragrance brings back memories. We’ve been using the Zenology Ambiance Triggers for years to add subtle, fresh tones to the original odor at MENDO, created by our books. And if we were to rely on the reactions of our customers, it adds to the MENDO ambiance.
‘The soul of a book, the ink and the paper it's printed on’
‘The soul of a book, the ink and the paper it's printed on’
We’re very happy that in ‘Libri’ we now have the perfect MENDO fragrance, created from scratch with MENDO in mind. ‘Libri’ is a somewhat masculine but elegant fragrance, with a cork absolute as the core smell. ZENOLOGY’s In-House Perfumer Fredrik Dalman learned us this is a rather rare and unique element. We’re certain that the end result is a well-balanced refined fragrance that will do well at MENDO and many other rooms, stores, hotels or houses.
For more insight in the development of the MENDO inspired Ambiance Trigger, read ‘ZENOLOGY’s path to developing ‘Libri’ – an interview with founder Jeroen Oude Sogtoen and Zenology perfumer Fredrik Dalman.
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