If This Is Not A F*cking Book Launch World Tour, then what is?
Halfway there, we look back at the worldwide TINAFSSB tour of Adam Katz Sinding
Last February, we released our bestseller This Is Not A F*cking Street Style Book, the first monograph book of photographer and influencer Adam Katz Sinding. As if Adam isn’t preoccupied enough yet, we planned a launch and signing tour, visiting the absolute best fashion retailers in the world. Now that Adam has reached halfway, we’re looking back on what already has been an amazing trip.
This is Not A F*cking Street Style Book is a result of years of travelling to the world’s leading Fashion Weeks by Adam Katz Sinding. This year, Adam continues his intensive work of documenting Fashion Week, but added the TINAFSSB tour to his busy agenda.
In every city we chose the best fashion retailers to host memorable signing sessions and parties. The past months Adam has visited Machine-A in London, Antonioli Milan, The Broken Arm Paris, STORY Tel Aviv, The Room by Basmatee in Prague, BOONTHESHOP in Seoul, Restir Tokyo, JUICE Hong Kong and Shopi Go in Istanbul. All highlights of this already amazing year, and we’ve only just begun.
In the coming months the tour will continue to FourTwoFour in Los Angeles, Storm Copenhagen, SMETS Luxembourg, Bastien Store Madrid, The Store – SOHO House Berlin, Chaos Tbilisi, Song for the Mute Sydney, Masons Melbourne, Totokaelo Seattle, SOTF Florence, AMCAT Amsterdam, TSUM Moscow and concludes at Vfiles in New York during NY Men’s Fashion Week. Be sure to keep an eye on the social media accounts of MENDO, Adam and the stores if you want to get a hold of a signed copy of the book.
Oh, and in case you want to catch a glimpse of Adam in Amsterdam. 29-30 june is your date. Adam will come to AMCAT Festival where we’ll host a special event with an after party at Almost Not Done. Will keep you posted.
This Is Not A F*cking Street Style Book brings together Adam Katz Sinding’s most striking images, both on the streets and backstage at more than 20 fashion shows around the globe. The book also features a fascinating conversational piece on the streetwear phenomenon between Adam Katz Sinding, Virgil Abloh (founder of Off-White), and MENDO and is available as of now.
A behind the scenes glimpse on making This Is Not A F*cking Street Style Book
Cult photographer Adam Katz Sinding (aka Le 21ème) and MENDO are proud to present Adam's first photography monograph, This Is Not A F*cking Street Style Book. Here's what Joost and…
Book signing at MENDO, followed by drinks at Libertine Comptoir de Cuisine
As part of what is becoming a legendary worldwide launch tour, Adam Katz Sinding is coming to Amsterdam to sign his (and our) book This Is Not A F*cking Street…
Interview with ØLÅF's brand director and co-owner Daniël Sumarna
MENDO and ØLÅF have been friends & neighbours for years. The launch of Adam Katz Sinding's This Is Not A F*cking Street Style Book lead to a collaboration. We talked…
Location: Extreme Wow Suite of W Hotel Amsterdam
On Monday night, our latest publication #SENDNUDES got the celebration it deserved: a playful and sexy evening in the Extreme Wow Suite at W Hotel Amsterdam.
Virgil Abloh, Adam Katz Sinding and MENDO on the current state of fashion
In February, MENDO published Adam Katz Sinding’s first monograph This is Not a F*cking Street Style Book. The foreword is a result of an intense conversation between MENDO's editor Mikel…
What’s new, classic and coming soon in fashion books
We consider ourselves to be pretty fashionable at times. And most of that is due to our extensive browsing through the fashion books we have. Here are six titles you…
As a fashion photographer, Adam Katz Sinding travels more than 300 days a year. In a conversation with MENDO’s Mikel, he explains why he travels, and what keeps him going.
A WhatsApp conversation with the photographer of This Is Not A F*cking Street Style Book
"I wasn't born with much of a filter. So when I see bullshit, I call "bullshit". A WhatsApp conversation with the photographer of This Is Not A F*cking Street Style…
Inside fashion houses
With the greatest names in fashion all under one roof, MENDO pretty much is the house of all houses. In the series Inside fashion houses we highlight the biggest names…
Their books are better
"Sorry, we don’t sell magazines." Or do we? Here’s a list of our best books on and by magazines.