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How to start a fashion brand

The ultimate starter kit

Fashion = big business, and to get you started, we compiled a short and simple guide with books to help you achieve fashion career success.

And the 9 winners are..

Winners Sleeping In Style Amsterdam announced

Our Sleeping In Style competition has come to an end and we're delighted to announce the 9 fortunate winners.

MENDO and Union present Frame/Work

New book

The first MENDO publication of 2019 is a fact: Frame/Work, created in collaboration with Union, is a book that inspires every young metropolitan citizen.

Fashion in Amsterdam is… MOAM

Some favorite contributions

For our newest book MOAM and MENDO asked 100 Dutch creatives to show and tell us what fashion in Amsterdam is.

What the f*ck is street style, according to Virgil Abloh?

Virgil Abloh, Adam Katz Sinding and MENDO on the current state of fashion

In February, MENDO published Adam Katz Sinding’s first monograph This is Not a F*cking Street Style Book. The foreword is a result of an intense conversation between MENDO's editor Mikel…

Six fashion titles that get you in vogue

What’s new, classic and coming soon in fashion books

We consider ourselves to be pretty fashionable at times. And most of that is due to our extensive browsing through the fashion books we have. Here are six titles you…

Adam Katz Sinding on Travel

Interview

As a fashion photographer, Adam Katz Sinding travels more than 300 days a year. In a conversation with MENDO’s Mikel, he explains why he travels, and what keeps him going.

Photographer Pie Aerts on capturing beauty

Interview

After introducing Pie Aerts, it’s time for a chat about his first book ‘Tales From The Roads Less Traveled’, which is designed by MENDO (expected July 2019), the visual stories…

Shelf Sessions: Emilia van Lynden

Unseen Amsterdam

In our series Shelf Sessions we climb the shelves of MENDO’s friends. In this episode: Emilia van Lynden, (ex) Artistic Director of Unseen Amsterdam.

#SENDNUDES–An uncensored celebration

Location: Extreme Wow Suite of W Hotel Amsterdam

On Monday night, our latest publication #SENDNUDES got the celebration it deserved: a playful and sexy evening in the Extreme Wow Suite at W Hotel Amsterdam.

Work in progress: the Pontsteiger book

A first glimpse at a new book project with local significance

An eye-catching new building rises along the banks of the IJ-river. MENDO is very proud to design and publish a book about it.

Visual inspiration #8

At MENDO, we love to be inspired by everything visual. This time, we've selected 8 images that cast our collective solitude in a beautiful light.

Visual inspiration #1

The best images from books at MENDO

Our books offer a treasure trove of thousands and thousands of visually inspiring images. MENDO will dive into the imagery regularly and dig up some of the best images around.…

Annie Leibovitz, the Grand Dame of colourful, staged portraits

Photographer's profile

There is no better way to see movie stars and musicians than through the lens of the Grand Dame of colourful, staged portraits: Annie Leibovitz.

You are browsing a new version of our webshop

Update

We've launched an improved version of our webshop this month. 99% of our work will go unnoticed. And that's a good thing.

Good things come to those who (can’t) wait

New titles to pre-order

As we’re slowly progressing towards Fall, new exciting titles are already available for pre order at MENDO. From nature to fashion, and from street photography to food. Good things come…

Introducing Pie Aerts

Because people matter

Pie Aerts is one of the world’s most promising documentary photographers and he’s working on a spectacular new book with MENDO.

Surf’s Up!

Surfing is actually done offline

Shaka brah! Every summer eventually comes to an end, even this one. But to extend the summer vibes a little further, here’s a selection of our best surfing titles.

A tough lesson in human compassion

Interview with Jermain Cikic

Interview with Jermain Cikic, former MENDO employee, who created a personal and evocative documentation of a homeless shelter in Amsterdam, at the height of the COVID-19 crisis.

Wanted: store manager

MENDO staff wanted

MENDO is looking for a store manager with an eye for detail & beauty and a passion for books.