MENDO is blowing out 20 candles
2002 - 2022
A visual journey through two decades of sharing the love for books. Not a chronological story, nor the entire story, but it characterises MENDO's journey since 2002.
MENDO is celebrating its 20th anniversary. What started in 2002, founded in 2002 by Roy Rietstap, Joost Albronda and Ramon Otting, as an art gallery / bookstore in the Nine streets, has evolved in a household name in publishing and selling aesthetically pleasing books. Yes, that is what we are.
This journal is a visual journey through two decades of sharing the love for books. It is not a chronological story, it is not the entire story–it’s a random selection of people, places, products and events that characterise MENDO’s journey. We thank everybody who has joined us on this journey: MENDO men and women, publishers, partners, authors, artists, and of course you, our customer, who understood and supported us all along the way.
Our Berenstraat store opened in 2002 as a bookstore slash gallery. In 2007, concrete architectural associates designed the store. They came up with the idea to build the bookstore with tons of steel, thousands of black books and leather walls.
Our first webshop, created in collaboration with Casper and Bastiaan of Perceptor, saw the light on March 15, 2013. The most enjoyed but least used feature: the “Buy all books” button. “For short-cut shopping we suggest you press the ‘buy all books’ button. You will be out here in a sec, you can expect a large box at your doorstep and a gaping hole in your bank account. How convenient. Enjoy.”
Instore promotion for the MENDO x Zenology ambiance trigger. Voyeurs are house friend Kapi Alem, former MENDO men Mikel van den Boogaard & Joost Bastmeijer and Zenology’s Jeroen Oude Sogtoen.
Books and exhibitions
Back to where it all begun: books and exhibitions. Recent exhibitions – always in connection with books – were with Bastiaan Woudt, Denisse Ariana Perez, David van Dartel and Erwin Olaf.
Above left: Rob Wagemans (concrete architectural associates) was responsible for the design of the Berenstraat store, built from black books. “Like a house is made of bricks, MENDO’s bookstore was built with thousands of black books”. Above right: mediocre soccer player and lifetime friend of MENDO Ronald de Boer.
We’ve had the pleasure of welcoming some amazing artists for signing sessions, including Steve McCurry, Todd Selby, Daniel Arsham, Dana Lixenberg, Michael Bailey-Gates, Marc Lagrange, Viviane Sassen, Philippe Vogelenzang, Pie Aerts, Stephan Vanfleteren, Anton Corbijn, Erwin Olaf and many many more. In the summer of 2020, when we had to cancel a session & talk with photographer Tyler Mitchell, we drove to Paris to have Tyler Mitchell sign a bunch of books for our customers.
MENDO & citizenM
Together with our friends from citizenM we opened satellite stores in NYC and London. In addition, MENDO created two books for citizenM, including Do Disturb, in which urban travellers in Amsterdam, London, Paris and New York opened up to tell their moving stories to photographer Desiré van den Berg.
We visited book aficionados in their homes and / or workspaces, including Narda van ‘t Veer, Abderrahmane Trabsini, Pieter Henket, Jason Denham, Jochem Leegstra, and Mark de Lange.
MENDO is a publishing house for visually inspiring books. We’ve currently designed a good 40 titles, that we either published by ourselves, or with partners such as Terra Publishing, teNeues, Kosmos and Carrera Culinair. It all started with Amsterdam, A Metropolitan Village, a bestseller to date.
MENDO at De L’Europe
Our current home: Nieuwe Doelenstraat 10, at De L’Europe Amsterdam. The design was done by our good friends from Nicemakers.
Supporting people from countries in conflict
Take a stand with the people of Ukraine and with all the refugees from countries in conflict. MENDO supports the relief efforts of Movement On The Ground, Stichting Vluchteling (Giro555)…
Intended for those in search of the rare and beautiful
Mona di Orio
At MENDO we have friends with brands that have a way of drawing out inspiration and creativity. Maison Mona di Orio was created by the perfumer, Mona di Orio, and…
Winners Sleeping In Style Amsterdam announced
Our Sleeping In Style competition has come to an end and we're delighted to announce the 9 fortunate winners.
Engelse en Nederlandse boeken die je echt moet lezen
Gecureerd door Paulien Cornelisse
Als kenner van visueel inspirerende boeken laat MENDO haar literaire selectie graag over aan mensen die daar verstand van heeft. Deze keer geeft schrijfster, theatermaker en columnist Paulien Cornelisse ons…
We’re already thinking about Christmas, and maybe you should too
Every season is gift season
You know that books are undeniably the best gifts. While many people are dipping their butts in a cool swimming pool, we’re busy planning our gift service for the winter…
Talking about the city with Robin Chadha
With Streets of London seeing the light of day, we asked frequent visitor and one of MENDO’s closest relations Robin Chadha from citizenM to tell us a bit about this…
Awards for the new MENDO.nl
Oh, snap! The new MENDO.nl has already picked up three awards. No, wait, make that four.
A conversation with Hendrik teNeues
MENDO sat down for a conversation with teNeues’ owner and publisher
His grandfather founded the teNeues printing company in Krefeld in 1931. Now Hendrik teNeues runs one of the leading publishing houses for illustrated books. MENDO sat down with Mr. teNeues,…
FAQ About Virgil Abloh. Nike. ICONS
On January 11, Virgil Abloh, Nike and Taschen announced the book ICONS. In this journal we answer some frequently asked questions about the publication. UPDATED: April 20th, 2021.
#SENDNUDES–An uncensored celebration
Location: Extreme Wow Suite of W Hotel Amsterdam
On Monday night, our latest publication #SENDNUDES got the celebration it deserved: a playful and sexy evening in the Extreme Wow Suite at W Hotel Amsterdam.