Work in progress: the Pontsteiger book
A first glimpse at a new book project with local significance
With Amsterdam rapidly developing as the worldwide renowned “metropolitan village”, new projects seem to be rising at the horizon every day. One of the most exciting new projects in our city must be Pontsteiger. An eye-catching new apartment building along the banks of the IJ-river. Needless to say, as Amsterdammers, MENDO is very proud to publish and design a book about it.
Pontsteiger is a groundbreaking piece of architecture in the old Houthaven. An industrial area that slowly but surely is being turned into one of the new hotspots of Amsterdam with great restaurants, a beautiful park and of course, Pontsteiger. It’s located right next to the spot where the ferry used to be moored, and that ferry will return when the project is finished. Hence, the name Pontsteiger (jetty for the ferry).
While the construction is still in full swing, we work together with Bouwinvest and photographer Milan Hofmans to create a book that documents the process of this landmark in Dutch architecture. Hofmans was there three years ago when the last ferries departed, and he will be there later this year when the first resident will enjoy the new view. His images show the construction, the labour, the neighbourhood, the elegance and the building as a whole.
‘It’s going to be a book unlike any other we’ve made at MENDO.’
‘It’s going to be a book unlike any other we’ve made at MENDO.’
As an Amsterdam publisher, working with an Amsterdam photographer on a project that pays tribute to a new Amsterdam landmark – this book is a landmark for ourselves as well. MENDO’s Roy Rietstap: “Opening my curtains in the morning, the building is the first thing I see. Pontsteiger is a new marker that gives allure to its neighbourhood, and to the entire city of Amsterdam.”
Because it is a project of such significance to our city, we strive to make a book that is almost equally groundbreaking as the building itself. Creative Director Joost Albronda: “It’s something you might not see at first, but the book’s design grid is inspired by the building’s architecture. We also make a bold statement with the typography and colors, so that they really match the magnitude of this landmark building.”
“It’s going to be a book unlike any other we’ve made at MENDO,” says Joost Albronda. “We’ve been experimenting with materials and a design that mimics the versatility and complexity of the project. We aim to put the chronology of the process not only in the images, but in the book itself as well. The selection of paper ranges from rough and raw to as polished and luxurious as the finished building will be. A special rendition that’s suitable for a project like this.”
The book will be presented later this year. Until then it’s only up to guess if these superlatives are being fulfilled.
Location: Extreme Wow Suite of W Hotel Amsterdam
On Monday night, our latest publication #SENDNUDES got the celebration it deserved: a playful and sexy evening in the Extreme Wow Suite at W Hotel Amsterdam.
A sneak preview on our next book in the Streets Of... series
We're currently finalizing Streets of London, the second publication in our Streets of... series. Editor Mikel van den Boogaard learned that London can be considered as a street photographer's idea…
In March, MENDO and Rebel launched a book called Challenge Your Professional Life—a book that is more relevant now than ever. We talked with Rebels Lenny van Klink and Wout…
Meet the photographers of 'Streets Of New York'
‘Streets of New York’, editor Joost Bastmeijer introduces five of the book’s contributing photographers.
Made by MENDO
This book is unlike any other. And although there are more publishers saying that, we promise you, there’s absolutely nothing like this. Casper Reinders greatest interiors are collected in our…
Books to celebrate Pride
Pride is a word we value very much at MENDO. It’s one of our eleven commandments, and it is a word that stands for much more than just what we…
We had a moment to talk with Colette, the mastermind behind most of the recipes you’ll find in The Avocado Show book.
(New) Architecture titles
An overview of China’s architectural expansion, Mid-century modern classics, iconic architects, and local landmarks—here’s a collection of our latest books on architecture.
To celebrate our upcoming book with The Avocado Show, MENDO had a lunch date with its founder Ron Simpson to “peel” the success of the Avocado Show.
The MENDO bookstand is now officially amazing, as she's the winner of a European Product Design Award. Become the proud owner of our award winner.
We appreciate your feedback on the new MENDO.nl
Welcome to the all-new MENDO.nl - a webshop for book aficionados, by book aficionados.
Summer is finally upon us and that usually means fresh new titles here at MENDO. Here’s a selection of some of our favorite new books that just arrived.
David Bailey’s retrospective will be the newest addition to our collection of Limited Editions. There's more to these books than size alone – they are coveted and exclusive, and with…
Book Market at MENDO
Saturday's Book Market was a rather special one, with carefully managed crowds and time slots. Although it was restricted, we pleased as many people as possible.
Inside fashion houses
With the greatest names in fashion all under one roof, you could consider MENDO the house of all houses. In every episode we highlight one of the biggest names in…
Their books are better
"Sorry, we don’t sell magazines." Or do we? Here’s a list of our best books on and by magazines.
People often ask us what our personal favorite books are. This is the list of Emile Almekinders, who is managing our 11 Berenstraat flagship store.
At MENDO we're often asked about our favorite books. This is Jermain’s most recent selection.
Book signing at MENDO, followed by drinks at Libertine Comptoir de Cuisine
As part of what is becoming a legendary worldwide launch tour, Adam Katz Sinding is coming to Amsterdam to sign his (and our) book This Is Not A F*cking Street…
Another exciting MENDO publication - available now
This month we launched yet another passion project. One we’re really excited about: Sportret, a hommage to sports photographed by internationally renowned photo journalist Klaas Jan van der Weij.