Work in progress: the Pontsteiger book
A first glimpse at a new book project with local significance
With Amsterdam rapidly developing as the worldwide renowned “metropolitan village”, new projects seem to be rising at the horizon every day. One of the most exciting new projects in our city must be Pontsteiger. An eye-catching new apartment building along the banks of the IJ-river. Needless to say, as Amsterdammers, MENDO is very proud to publish and design a book about it.
Pontsteiger is a groundbreaking piece of architecture in the old Houthaven. An industrial area that slowly but surely is being turned into one of the new hotspots of Amsterdam with great restaurants, a beautiful park and of course, Pontsteiger. It’s located right next to the spot where the ferry used to be moored, and that ferry will return when the project is finished. Hence, the name Pontsteiger (jetty for the ferry).
While the construction is still in full swing, we work together with Bouwinvest and photographer Milan Hofmans to create a book that documents the process of this landmark in Dutch architecture. Hofmans was there three years ago when the last ferries departed, and he will be there later this year when the first resident will enjoy the new view. His images show the construction, the labour, the neighbourhood, the elegance and the building as a whole.
‘It’s going to be a book unlike any other we’ve made at MENDO.’
‘It’s going to be a book unlike any other we’ve made at MENDO.’
As an Amsterdam publisher, working with an Amsterdam photographer on a project that pays tribute to a new Amsterdam landmark – this book is a landmark for ourselves as well. MENDO’s Roy Rietstap: “Opening my curtains in the morning, the building is the first thing I see. Pontsteiger is a new marker that gives allure to its neighbourhood, and to the entire city of Amsterdam.”
Because it is a project of such significance to our city, we strive to make a book that is almost equally groundbreaking as the building itself. Creative Director Joost Albronda: “It’s something you might not see at first, but the book’s design grid is inspired by the building’s architecture. We also make a bold statement with the typography and colors, so that they really match the magnitude of this landmark building.”
“It’s going to be a book unlike any other we’ve made at MENDO,” says Joost Albronda. “We’ve been experimenting with materials and a design that mimics the versatility and complexity of the project. We aim to put the chronology of the process not only in the images, but in the book itself as well. The selection of paper ranges from rough and raw to as polished and luxurious as the finished building will be. A special rendition that’s suitable for a project like this.”
The book will be presented later this year. Until then it’s only up to guess if these superlatives are being fulfilled.
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