Made by MENDOAbout the books
Who will recognize a great book better than a bookstore? A bookstore run by graphic designers. Here’s why: at MENDO we get market feedback seven days a week, we are blessed to be surrounded by a bunch of talented, inspiring people – photographers, writers and publishers – and after being a bookstore for more than 15 years, we can easily say we know what book aficionados are looking for. Don’t you agree that initiating, creating and realizing jaw-dropping books now, only comes natural?
A MENDO publication is a well-designed book with visually stunning creative content, browsed by people to be amazed and inspired. The subject-matter is one of our pre-defined curated categories, fashion, photography, interior, sport, lifestyle, food and traveling. In general, a MENDO book is a piece of furniture in itself.
African culture has always been seen as being influential anthropologically, but this book shows it as a fashion presence in its own right. South Africa has an established fashion scene and runs six fashion weeks year; others are held in Zimbabwe, Botswana, Mozambique, Namibia, Angola, Nigeria, Tanzania, Democratic Republic of Congo, Senegal, and Ghana.
African models are discovered at these events—many of them dream of becoming the next Naomi Campbell or Alek Wek. The middle-class and newly rich in Africa spend their money on foreign brands but local brands are trying to catch up, for example the Smarteez designers in Soweto, South Africa, or the Sapeurs in Kinshasa, DRC.