Made by MENDOAbout the books
Who will recognize a great book better than a bookstore? A bookstore run by graphic designers. Here’s why: at MENDO we get market feedback seven days a week, we are blessed to be surrounded by a bunch of talented, inspiring people – photographers, writers and publishers – and after being a bookstore for more than 15 years, we can easily say we know what book aficionados are looking for. Don’t you agree that initiating, creating and realizing jaw-dropping books now, only comes natural?
A MENDO publication is a well-designed book with visually stunning creative content, browsed by people to be amazed and inspired. The subject-matter is one of our pre-defined curated categories, fashion, photography, interior, sport, lifestyle, food and traveling. In general, a MENDO book is a piece of furniture in itself.
A compendium of the best visual identities created for businesses
More than ever, brands need to think holistically. It is true, branding can help businesses break through the noise, build trust and recognition, but it is so much more than just a look or a logo. Branding is creating the emotional reaction a company can elicit from its customers by sharing meaningful moments with people to create empathy, respect, satisfaction and delight – this is when the relationship with the brand really begins.
It shows how well-considered, holistic branding can take a bakery, a solar panel installer, a gym that serves as an inclusive workout space for all body types, a Black-owned social and wellness clubhouse, a physiotherapist or even a waste management business that is using circular solutions, from one of a crowd to one in a million.
In-depth case studies explore the ideas currently shaping the field of branding, such as the use of traditional techniques or the reinterpretation of local visual languages. This expertly curated collection with a foreword by Astrid Stavro, an internationally-renowned graphic designer and partner at Pentagram’s London office, explains the context, the thinking, and the inspiration behind the design.
Whatever the scope of the project, there is always space for surprise and innovation, a way to do things differently, and push things further. Shop this book at MENDO.