Made by MENDOAbout the books
Who will recognize a great book better than a bookstore? A bookstore run by graphic designers. Here’s why: at MENDO we get market feedback seven days a week, we are blessed to be surrounded by a bunch of talented, inspiring people – photographers, writers and publishers – and after being a bookstore for more than 15 years, we can easily say we know what book aficionados are looking for. Don’t you agree that initiating, creating and realizing jaw-dropping books now, only comes natural?
A MENDO publication is a well-designed book with visually stunning creative content, browsed by people to be amazed and inspired. The subject-matter is one of our pre-defined curated categories, fashion, photography, interior, sport, lifestyle, food and traveling. In general, a MENDO book is a piece of furniture in itself.
The world's most iconic perfume
Arguably the most famous perfume in the world—most memorably endorsed by Marilyn Monroe—Chanel No. 5 continues to fascinate and claim millions of devotees around the world. Created in 1921 by Gabrielle “Coco” Chanel, the perfume was one of the first to use synthetics.
To complement her pioneering fashion, Chanel wanted to give the modern woman “a perfume, but an artificial perfume . . . not rose or lily of the valley . . . a perfume that is compound,” presented in a distinctively pared-back glass bottle that would become an icon in its own right.
Presented in two volumes—a book dedicated to the early years of Chanel No. 5 from 1921 to 1945 and a volume exploring the period in which Chanel No. 5 went truly global, from the postwar years to today—Chanel No. 5 explores the evolution of the perfume’s packaging, composition, manufacture, and marketing, with unprecedented access to the Chanel archives and those tasked with creating the fragrance today.
The world’s leading creatives have lent their talents to the perfume’s advertising campaigns, which feature prominently in the book, from photographers such as Richard Avedon and Helmut Newton, to film directors including Ridley Scott and Baz Luhrmann, and stylish muses—Gabrielle Chanel herself, as well as Suzy Parker, Catherine Deneuve, Nicole Kidman, Gisele Bündchen, Lily-Rose Depp, and Marion Cotillard.
Presented in a high-end package inspired by the original perfume box, Chanel No. 5 will delight lovers of luxury, fashion, and perfume.