Made by MENDOAbout the books
Who will recognize a great book better than a bookstore? A bookstore run by graphic designers. Here’s why: at MENDO we get market feedback seven days a week, we are blessed to be surrounded by a bunch of talented, inspiring people – photographers, writers and publishers – and after being a bookstore for more than 15 years, we can easily say we know what book aficionados are looking for. Don’t you agree that initiating, creating and realizing jaw-dropping books now, only comes natural?
A MENDO publication is a well-designed book with visually stunning creative content, browsed by people to be amazed and inspired. The subject-matter is one of our pre-defined curated categories, fashion, photography, interior, sport, lifestyle, food and traveling. In general, a MENDO book is a piece of furniture in itself.
Gabrielle Bonheur “Coco” Chanel (1883-1971) was undoubtedly the most influential fashion designer of the 20th century. Her clothes and accessories have remained perennially chic, and her legendary fashion house continues to exert a powerful sway over today’s designers.
Jerome Gautier tells the story of Chanel's iconic style through hundreds of images, many taken by the leading lights of fashion photography, including Richard Avedon, Gilles Bensimon, Patrick Demarchelier, Horst P. Horst, Annie Leibovitz, Man Ray, Helmut Newton, Irving Penn, and Ellen von Unwerth. This innovative volume pairs classic and contemporary photographs, placing fashion plates from Chanel's time alongside those by the house's designer-in-chief, Karl Lagerfeld. For instance, Cecil Beaton's portrait of Chanel appears alongside Lagerfeld's image of Cate Blanchett emulating her, and a classic plate by Henry Clarke flanks an arresting shot by Juergen Teller.
Through these dazzling photographs, Chanel: The Vocabulary of Style identifies key elements that have defined Chanel’s style for generations, such as jersey and tweed, formerly considered menswear fabrics, and the little black dress, which transformed a hue previously reserved for mourning into a statement of elegance. Pearls were her staple, and she often embellished outfits with her signature camellia. Eleven chapters compare the original forms of these enduring trademarks with their later expressions over the years and to the present day, letting the vocabulary of Chanel’s style speak for itself.