Made by MENDOAbout the books
Who will recognize a great book better than a bookstore? A bookstore run by graphic designers. Here’s why: at MENDO we get market feedback seven days a week, we are blessed to be surrounded by a bunch of talented, inspiring people – photographers, writers and publishers – and after being a bookstore for more than 15 years, we can easily say we know what book aficionados are looking for. Don’t you agree that initiating, creating and realizing jaw-dropping books now, only comes natural?
A MENDO publication is a well-designed book with visually stunning creative content, browsed by people to be amazed and inspired. The subject-matter is one of our pre-defined curated categories, fashion, photography, interior, sport, lifestyle, food and traveling. In general, a MENDO book is a piece of furniture in itself.
For the past three years, Joep Hijwegen has roamed the streets to tell his story. His photographs are not documentarian. They are not about what is actually happening, or about the places he visits and people he sees. His images are not taken to show what life looks like, they are crafted to reflect how we experience it. They are psychological stories, both universal and deeply personal. With this book, he wants to share this vision on photography with you.
It presents Joep Hijwegen’s pictures in how he wants them to be seen: gorgeously printed images (roughly 80 of them) in a design that allows them to breathe, so you can get lost in his world. All wrapped in a beautiful linen hardcover and signed and numbered (first and only edition of 500).
‘Photography is my way to relate: to others and to my self, to my emotions, experiences and desires.’