Made by MENDOAbout the books
Who will recognize a great book better than a bookstore? A bookstore run by graphic designers. Here’s why: at MENDO we get market feedback seven days a week, we are blessed to be surrounded by a bunch of talented, inspiring people – photographers, writers and publishers – and after being a bookstore for more than 15 years, we can easily say we know what book aficionados are looking for. Don’t you agree that initiating, creating and realizing jaw-dropping books now, only comes natural?
A MENDO publication is a well-designed book with visually stunning creative content, browsed by people to be amazed and inspired. The subject-matter is one of our pre-defined curated categories, fashion, photography, interior, sport, lifestyle, food and traveling. In general, a MENDO book is a piece of furniture in itself.
Amazingly beautiful, elegant imagery with a nineties sensibility
MY BEUTYFULL LYFE is the third IDEA book edited and designed by Davide’s mother Francesca. It follows ArgueSKE (2019) and Polaroids (2020). Both of those books are completely sold out with high demand for resale. The audience and interest in Davide is greater now than when IDEA first started. It’s growing!
MY BEUTYFULL LYFE is a major monograph of some extraordinary work in fashion. There is a slight overlap with some imagery now familiar from ArgueSKE and the See Know Evil documentary but, for the most part, this is an untold, unseen story.
But he also shot many pictures— particularly menswear stories—that were, like, not even one step removed from the street. Unlikely models in clothes that, even if not their own, might as well have been.
Davide Sorrenti: MY BEUTYFULL LYFE is IDEA’s latest major monograph of some extraordinary work in fashion. Shop your copy now.