Made by MENDOAbout the books
Who will recognize a great book better than a bookstore? A bookstore run by graphic designers. Here’s why: at MENDO we get market feedback seven days a week, we are blessed to be surrounded by a bunch of talented, inspiring people – photographers, writers and publishers – and after being a bookstore for more than 15 years, we can easily say we know what book aficionados are looking for. Don’t you agree that initiating, creating and realizing jaw-dropping books now, only comes natural?
A MENDO publication is a well-designed book with visually stunning creative content, browsed by people to be amazed and inspired. The subject-matter is one of our pre-defined curated categories, fashion, photography, interior, sport, lifestyle, food and traveling. In general, a MENDO book is a piece of furniture in itself.
While illustration was an essential element in promoting fashion in the first half of the twentieth century, photography has been the medium of choice since the 1970s. So when Dior approached Swedish illustrator Mats Gustafson in 2012 to portray its collections, it was a return to the elegance of fashion’s earliest mode of expression. Dior by Mats Gustafson presents this inspired collaboration for the very first time.
This is an illustrated ode to the enduring allure of Dior
Infused with a sophisticated charm, Gustafson’s vibrant watercolors and collages thoroughly capture Dior’s glamorous world, including its haute couture masterpieces, recent contemporary ready-to-wear creations, and celebrated accessories—while echoing the same sense of chic that the house has cultivated for seventy years.
Mats Gustafson’s fashion and portrait illustrations have been included in numerous publications, such as Vogue and Vogue Italia, the New Yorker, and Harper’s Bazaar. His work has been exhibited internationally in solo and group shows.