Made by MENDOAbout the books
Who will recognize a great book better than a bookstore? A bookstore run by graphic designers. Here’s why: at MENDO we get market feedback seven days a week, we are blessed to be surrounded by a bunch of talented, inspiring people – photographers, writers and publishers – and after being a bookstore for more than 15 years, we can easily say we know what book aficionados are looking for. Don’t you agree that initiating, creating and realizing jaw-dropping books now, only comes natural?
A MENDO publication is a well-designed book with visually stunning creative content, browsed by people to be amazed and inspired. The subject-matter is one of our pre-defined curated categories, fashion, photography, interior, sport, lifestyle, food and traveling. In general, a MENDO book is a piece of furniture in itself.
See, feel and smell this produce and you will immediately agree that this is the finals stop on an uncompromised journey. Olaf’s photographic quality is indisputable and non-profit publisher Aperture adds to that. At the signing session at MENDO, Olaf told us that he actually had to fly over to New York and come up with with a decent set of arguments to convince the ladies from Aperture that the cover image needed to be changed. Olaf enjoyed and appreciated the fact that Aperture doesn’t just do anything to please the photographer, but work with a vision instead. We agree, because that vision has resulted in a little gem of a book.
Erwin Olaf's approach to storytelling is uniquely evocative and enticingly ambiguous. Critic Francis Hodgson writes of Olaf's images, "They lead us to a "Stimmung" (a sense of atmosphere) which is broad enough to repay many second readings of the pictures and so keep us viewers interested." In this presentation of his most recent work, Olaf expands on his established, highly polished and stylized color studio images to include a series drawn from his sculptural video installation, "Keyholes"; a group of black-and-white images he has exhibited as carbon prints; and photographs created on location in Berlin-a departure from the constructed mises-en-scène of earlier work produced in his Amsterdam studio.
Olaf's approach to storytelling is uniquely evocative and enticingly ambiguous