Gimmo Etro founded the fashion company in 1968. The company’s signature paisley motif appeared in its first collection and quickly became an iconic design element. The materials and a special talent with prints are what make Etro unique and inimitable. The Etro family began using textiles and fashion as a mode of art as well as expression. Originally identified primarily with Gimmo, the founder, today the company is managed by the four children.
The lively pictures are organized by theme—nature, art, play, and more—and accompanied by conversations between members of the Etro family and their illustrious friends.