Made by MENDOAbout the books
Who will recognize a great book better than a bookstore? A bookstore run by graphic designers. Here’s why: at MENDO we get market feedback seven days a week, we are blessed to be surrounded by a bunch of talented, inspiring people – photographers, writers and publishers – and after being a bookstore for more than 15 years, we can easily say we know what book aficionados are looking for. Don’t you agree that initiating, creating and realizing jaw-dropping books now, only comes natural?
A MENDO publication is a well-designed book with visually stunning creative content, browsed by people to be amazed and inspired. The subject-matter is one of our pre-defined curated categories, fashion, photography, interior, sport, lifestyle, food and traveling. In general, a MENDO book is a piece of furniture in itself.
They call their series Exactitudes, as a contraction of "exact" and "attitude"
They call their series Exactitudes, as a contraction of “exact” and “attitude.” By presenting their subjects in an identical framework–each member of a group is posed similarly against a white ground–Versluis and Uyttenbroek create an almost scientific record of people’s attempts to distinguish themselves from others by assuming a group identity, manifested in a strict dress code.
Simultaneously rigorously documentary and artistic, the project tests the apparent contradiction between individuality and uniformity, subverts the idea of "street style" and disrupts conventions of documentary street photography (the series has been called "August Sander and Eugene Atget turned on their heads by Bernd and Hilla Becher" by photographer and critic Gil Blank). For this twentieth-anniversary edition, Versluis and Uyttenbroek have produced 19 new series.
The subcultures of Rotterdam’s heterogeneous street scene remain a major source of inspiration for them, although they have also visited St. Petersburg, Zurich, Milan, Beijing, Rio de Janeiro, Casablanca, Praia (Cabo Verde), New York, Bordeaux, London and Paris.