Made by MENDO
About the booksWho will recognize a great book better than a bookstore? A bookstore run by graphic designers. Here’s why: at MENDO we get market feedback seven days a week, we are blessed to be surrounded by a bunch of talented, inspiring people – photographers, writers and publishers – and after being a bookstore for more than 15 years, we can easily say we know what book aficionados are looking for. Don’t you agree that initiating, creating and realizing jaw-dropping books now, only comes natural?
A MENDO publication is a well-designed book with visually stunning creative content, browsed by people to be amazed and inspired. The subject-matter is one of our pre-defined curated categories, fashion, photography, interior, sport, lifestyle, food and traveling. In general, a MENDO book is a piece of furniture in itself.
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Fashion Business Manual
An Illustrated Guide to Building a Fashion Brand
The Fashion Business Manual is the world’s first visual manual for fashion business. It covers business topics including branding, production, marketing and retailing in an easy to read, visual format. Unlike traditional business books which emphasize philosophy and theory, this book focuses on the practical business skill set needed to survive in the fashion world.
‘ How to set price? How to find the right factory? How to negotiate sales terms? ’
‘ How to set price? How to find the right factory? How to negotiate sales terms? ’
Who is it designed for?
Fashion designers, fashion entrepreneurs, people in the fashion industry and everyone else…
While fashion designers can be incredibly talented, they often lack the business skills to make it in the fashion world. Usually visually driven, many have never touched a business book which significantly hurts the success rate of their company. This highly-visual manual is here to change that! This manual aims to serve as your very own mentor, reducing the mistakes you make along the way.
The key to growing your brand
Whether you’re the head designer or a sales assistant, a 360° understanding of industry can help you tackle issues faced in your day-to-day role. By presenting a balanced overview of business insight and know-how, this book will help prepare you for your first steps into the fashion world.
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