Made by MENDOAbout the books
Who will recognize a great book better than a bookstore? A bookstore run by graphic designers. Here’s why: at MENDO we get market feedback seven days a week, we are blessed to be surrounded by a bunch of talented, inspiring people – photographers, writers and publishers – and after being a bookstore for more than 15 years, we can easily say we know what book aficionados are looking for. Don’t you agree that initiating, creating and realizing jaw-dropping books now, only comes natural?
A MENDO publication is a well-designed book with visually stunning creative content, browsed by people to be amazed and inspired. The subject-matter is one of our pre-defined curated categories, fashion, photography, interior, sport, lifestyle, food and traveling. In general, a MENDO book is a piece of furniture in itself.
This book presents fashion photography’s evolution as a language, and a genre, while showcasing some of its most glamorous moments. Featuring work by every important fashion photographer of the past, alongside those shaping contemporary taste today – including Richard Avedon, Horst P. Horst, William Klein, Helmut Newton, Guy Bourdin, Steven Meisel, Corinne Day and Juergen Teller, to name a few – fashion chronicler Eugénie Shinkle reveals illuminating moments in the story of fashion and photography, as she sketches the bigger picture.
A welcome addition to any fashion lover’s coffee table.
Eugénie Shinkle charts how fashion photography flourished with the rise of illustrated magazines, how influential art directors collaborated with photographers to shape epochs of style, and how generations of fashion photographers have built upon each other’s ideas to expand this genre. An object of exquisite beauty in its own right, this book serves as an accessible primer to the story of fashion photography, for everyone engaged by this compelling subject.