Made by MENDOAbout the books
Who will recognize a great book better than a bookstore? A bookstore run by graphic designers. Here’s why: at MENDO we get market feedback seven days a week, we are blessed to be surrounded by a bunch of talented, inspiring people – photographers, writers and publishers – and after being a bookstore for more than 15 years, we can easily say we know what book aficionados are looking for. Don’t you agree that initiating, creating and realizing jaw-dropping books now, only comes natural?
A MENDO publication is a well-designed book with visually stunning creative content, browsed by people to be amazed and inspired. The subject-matter is one of our pre-defined curated categories, fashion, photography, interior, sport, lifestyle, food and traveling. In general, a MENDO book is a piece of furniture in itself.
Possibly one of the greatest fashion photography books ever made
In 1996, Glen Luchford’s first campaign for Prada was unveiled to the world. It was a monumental moment for the brand and photographer – but also, more significantly, for the wider fashion industry. Luchford’s evocative, cinematic visuals broke the mould of the typical designer campaign, and helped introduce a new era of bolder concepts and bigger budgets.
The volume includes a later campaign inspired by the work of German dancer and choreographer Pina Bausch, which was never released. Together they represent a bygone age of fashion campaigns where products are merely props rather than the subject, in some cases, barely visible, and the mood of a collection is distilled into a single look.
'Glen Luchford’s New Book Is A ’90s Prada Time Capsule'
The book also features an in-depth interview with Luchford, led by writer and curator Lou Stoppard, which sees him discuss the inspirations behind the campaigns, as well as how much has changed in the years since their release.