Made by MENDOAbout the books
Who will recognize a great book better than a bookstore? A bookstore run by graphic designers. Here’s why: at MENDO we get market feedback seven days a week, we are blessed to be surrounded by a bunch of talented, inspiring people – photographers, writers and publishers – and after being a bookstore for more than 15 years, we can easily say we know what book aficionados are looking for. Don’t you agree that initiating, creating and realizing jaw-dropping books now, only comes natural?
A MENDO publication is a well-designed book with visually stunning creative content, browsed by people to be amazed and inspired. The subject-matter is one of our pre-defined curated categories, fashion, photography, interior, sport, lifestyle, food and traveling. In general, a MENDO book is a piece of furniture in itself.
A landmark book that stood head and shoulders above anything previously attempted
Carefully revised by June Newton, and with its own presentation bookstand, the book remains a spectacular tribute to the 20th century’s most influential, intriguing, and controversial photographer, with hundreds of exquisite images, from his stunning fashion shoots to his shimmering nudes, provocative mise-en-scènes, and celebrity portraits.
The Helmut Newton SUMO was a titanic book in every respect: it broke records for weight, dimensions, and resale price. At 35.4 kilos, TASCHEN and Helmut Newton created a landmark book that stood head and shoulders above anything previously attempted, both in terms of conceptual extravagance and technical specifications.
Published in an edition of 10,000 signed and numbered copies, the SUMO sold out soon after publication and quickly multiplied its value. Copies now feature in numerous important collections around the world, including New York’s Museum of Modern Art,while legendary SUMO copy number one, autographed by over 100 of the book’s featured celebrities, broke the record for the most expensive book published in the 20th century, selling at auction in Berlin on April 6, 2000, for 620,000 German marks – approximately €317,000.