Made by MENDOAbout the books
Who will recognize a great book better than a bookstore? A bookstore run by graphic designers. Here’s why: at MENDO we get market feedback seven days a week, we are blessed to be surrounded by a bunch of talented, inspiring people – photographers, writers and publishers – and after being a bookstore for more than 15 years, we can easily say we know what book aficionados are looking for. Don’t you agree that initiating, creating and realizing jaw-dropping books now, only comes natural?
A MENDO publication is a well-designed book with visually stunning creative content, browsed by people to be amazed and inspired. The subject-matter is one of our pre-defined curated categories, fashion, photography, interior, sport, lifestyle, food and traveling. In general, a MENDO book is a piece of furniture in itself.
At Holiday magazine’s peak, urbane editor, Ted Patrick, and visionary art director, Frank Zachary, invited postwar America to see and read about the world. On the journey, readers joined the magazine’s renowned roster of talent. Some of the most celebrated writing by Jack Kerouac, Ernest Hemingway, Graham Greene, Joan Didion, Truman Capote, Colette, and E. B. White (his piece “Here Is New York” was commissioned for Holiday in 1949) first appeared in its pages. Henri Cartier-Bresson documented a breathtaking Paris and other cities; Slim Aarons captured the glamour of travel around the world; and Al Hirschfeld and Ludwig Bemelmans contributed showstopping illustrations of places and personages.
Pamela Fiori writes about the magazine’s history, giving it context during the era of the jet age, world turbulence, and the rise of Madison Avenue advertising. Holiday was a vibrant original, inspiring travel magazines that followed and leaving glorious photography and art as well as thought-provoking journalism in its wake.