Made by MENDOAbout the books
Who will recognize a great book better than a bookstore? A bookstore run by graphic designers. Here’s why: at MENDO we get market feedback seven days a week, we are blessed to be surrounded by a bunch of talented, inspiring people – photographers, writers and publishers – and after being a bookstore for more than 15 years, we can easily say we know what book aficionados are looking for. Don’t you agree that initiating, creating and realizing jaw-dropping books now, only comes natural?
A MENDO publication is a well-designed book with visually stunning creative content, browsed by people to be amazed and inspired. The subject-matter is one of our pre-defined curated categories, fashion, photography, interior, sport, lifestyle, food and traveling. In general, a MENDO book is a piece of furniture in itself.
All profit will be donated to the homeless shelter located at the Transformatorweg in Amsterdam
Captured by Jermain Cikic, a familiar face at MENDO and one of our former colleagues, this personal project wants to lend a voice to a disenfranchised part of our society. Made and designed by MENDO, all proceeds from this book will go to a charity that aids the homeless population of Amsterdam. With texts by Britta Flinterman.
About the photographer
They are ghosts who wander our city in plain sight; the ghosts of our society’s mistakes
Jermain’s search for a project to capture began when the world was suddenly in the grip of the coronavirus pandemic. After some contemplation, he decided to give the clothing he had collected for his family in Bosnia to a worthy cause a bit earlier than expected. There were probably others who could use this clothing even more urgently than his family. The clothing’s destination was a winter shelter for the homeless.The shelter was still closed when Jermain wanted to drop off his donation, nevertheless, he was curious to see if many homeless people would in fact show up. And they did. Within half an hour the parking lot in front of the entrance was starting to get crowded. A line formed, held together by fences.
‘We’re mostly waiting, for things to start moving, for the doors of the entrance to open and once we’re in, we’re waiting to leave again.’
For Jermain, this moment was fascinating, but also quite emotional. “For me, the days since the start of the COVID-19 lockdown have been typified by people begging to go outside and complaining that sitting at home is too difficult. In that moment, that image was pulled into stark contrast with the people at this homeless shelter, standing in line for the privilege of going inside. Those who long for a safe house to call their own. Where they don’t have to constantly be on guard against people who might take their belongings. A home they don’t have to carry with them day after day in Albert Heijn bags and trolleys.” This moment ignited a spark of fascination and compassion, which resulted in this photo series about homeless people in and around the winter shelter on the Transformatorweg in Amsterdam.
Read the full journal with photographer Jermain Cikic.