LOEWE: A Joe Brainard Show in a Book

Prefaced by Brainard’s close friend, the poet Ron Padgett, and accompanied by an essay by art critic Éric Troncy, the publication features rarely seen zines, comics, printed matter, ephemera and artworks Brainard created during the 1960s and 70s.

American artist, writer and theatre set designer Joe Brainard (1942–1994) was born in Salem, Arkansas and raised in Tulsa, Oklahoma. Later moving to New York at the age of 19, he became closely associated with the poets and painters of the New York School, including Frank O’Hara, Ted Berrigan, John Ashbery, and Ron Padgett. He is the author of the cult classic I Remember (1975) which is widely praised and admired by writers such as Paul Auster, Edmund White and Georges Perec.

A Joe Brainard Show in a Book was published for the reveal of the Fall Winter 2021 men’s runway collection designed by Jonathan Anderson, the creative director of the celebrated fashion house LOEWE, who was inspired by Brainard’s remarkable artistic output.