Made by MENDOAbout the books
Who will recognize a great book better than a bookstore? A bookstore run by graphic designers. Here’s why: at MENDO we get market feedback seven days a week, we are blessed to be surrounded by a bunch of talented, inspiring people – photographers, writers and publishers – and after being a bookstore for more than 15 years, we can easily say we know what book aficionados are looking for. Don’t you agree that initiating, creating and realizing jaw-dropping books now, only comes natural?
A MENDO publication is a well-designed book with visually stunning creative content, browsed by people to be amazed and inspired. The subject-matter is one of our pre-defined curated categories, fashion, photography, interior, sport, lifestyle, food and traveling. In general, a MENDO book is a piece of furniture in itself.
Alternately exploring and pushing the traditions and boundaries between sex, gender identity, and fashion
Testino’s lineup ranges from supermodel protagonists, such as Kate Moss and Amber Valletta, to anonymous, androgynous men; from individual portraits to group photos. We see many intimate moments, some caught candidly, some consciously orchestrated, such as a young man shaving a woman’s upper pubic hair in a luxurious bathroom. Following in the tradition of SIR, many of the images may be seen to redefine masculine paradigms in the same way that Newton created his own brand of female beauty.
A special highlight are previously unseen photographs shot in the Testino studio, in which an exuberant atmosphere intermingles with the implicit frisson of nudity and where playfully amorous dynamics never slip into the obscene or pornographic.