Made by MENDOAbout the books
Who will recognize a great book better than a bookstore? A bookstore run by graphic designers. Here’s why: at MENDO we get market feedback seven days a week, we are blessed to be surrounded by a bunch of talented, inspiring people – photographers, writers and publishers – and after being a bookstore for more than 15 years, we can easily say we know what book aficionados are looking for. Don’t you agree that initiating, creating and realizing jaw-dropping books now, only comes natural?
A MENDO publication is a well-designed book with visually stunning creative content, browsed by people to be amazed and inspired. The subject-matter is one of our pre-defined curated categories, fashion, photography, interior, sport, lifestyle, food and traveling. In general, a MENDO book is a piece of furniture in itself.
A celebration of identity and individual human beauty
Dazzling color, dreamlike backgrounds, and a fierce gaze are the hallmarks of Ijewere’s work. But most important to the London photographer is subversion of traditional concepts of beauty. In fashion work, editorials, advertisements, and film stills, Ijewere draws not only on her roots in Nigeria and Jamaica, but also on her own experiences as a young Black girl in East London whose skin color, hair, and body type were nowhere to be found in the pages of magazines.
Ijewere’s vibrantly colored, brilliantly staged pictures often focus on themes of identity and diversity, and feature nontraditional subjects that celebrate the uniqueness of disparate cultures.
This first monograph includes images from her series of Jamaican women’s hairstyles across different generations; photographs of young people defying gender norms on the streets of Lagos; and intimate studio portraits of mixed-race sisters.
Also featured is editorial work she has created for Vogue in the US and UK, fashion shoots for Stella McCartney, Dior, Gap, Hermes, and Valentino. At the vanguard of a history-changing artistic movement, Ijewere’s remarkable career has made her one of the most sought-after fashion photographers working today.