Made by MENDOAbout the books
Who will recognize a great book better than a bookstore? A bookstore run by graphic designers. Here’s why: at MENDO we get market feedback seven days a week, we are blessed to be surrounded by a bunch of talented, inspiring people – photographers, writers and publishers – and after being a bookstore for more than 15 years, we can easily say we know what book aficionados are looking for. Don’t you agree that initiating, creating and realizing jaw-dropping books now, only comes natural?
A MENDO publication is a well-designed book with visually stunning creative content, browsed by people to be amazed and inspired. The subject-matter is one of our pre-defined curated categories, fashion, photography, interior, sport, lifestyle, food and traveling. In general, a MENDO book is a piece of furniture in itself.
The original NASA insignia is one of the most powerful symbols in the world. A bold, patriotic red chevron wing piercing a blue sphere, representing a planet, with white stars, and an orbiting spacecraft. Today, we know it as “the meatball.” However, with 1970’s technology, it was a difficult icon to reproduce, print, and many people considered it a complicated metaphor in what was considered, then, a modern aerospace era.
Enter a cleaner, sleeker design born of the Federal Design Improvement Program and officially introduced in 1975. It featured a simple, red unique type style of the word NASA. The world knew it as “the worm.” Created by the firm of Danne & Blackburn, the logo was honoured in 1984 by President Reagan for its simplistic, yet innovative design.
NASA was able to thrive with multiple graphic designs. There was a place for both “the meatball” and “the worm”. However, in 1992, the 1970s brand was retired – except on clothing and other souvenir items – in favour of the original late 1950s graphic.
Until today. “The worm” is back and just in time to mark the return of human spaceflight on American rockets from American soil. The retro, modern design of the agency’s logo will help capture the excitement of a new, modern era of human spaceflight.
Explore the history of the original NASA insignia, one of the most powerful symbols in the world with NASA: The Worm. Available at MENDO.