Made by MENDOAbout the books
Who will recognize a great book better than a bookstore? A bookstore run by graphic designers. Here’s why: at MENDO we get market feedback seven days a week, we are blessed to be surrounded by a bunch of talented, inspiring people – photographers, writers and publishers – and after being a bookstore for more than 15 years, we can easily say we know what book aficionados are looking for. Don’t you agree that initiating, creating and realizing jaw-dropping books now, only comes natural?
A MENDO publication is a well-designed book with visually stunning creative content, browsed by people to be amazed and inspired. The subject-matter is one of our pre-defined curated categories, fashion, photography, interior, sport, lifestyle, food and traveling. In general, a MENDO book is a piece of furniture in itself.
A visual manifesto about freedom, sexuality, identity, and its (inter-)relations with the city of Amsterdam
When you think of Amsterdam, you think of Canals, Bikes, Tulips, Coffeeshops, and the infamous Redlight district. Especially the latter has always been the subject of fascination for many free spirits around the world. This idiosyncratic and limited publication is aptly titled I, XXX (meaning: I, Amsterdam). With this book, Philippe Vogelenzang and MENDO present a visual narrative on the identity of Amsterdam towards freedom, sexuality and identity.
I,XXX by Philippe Vogelenzang, a visual manifesto about freedom, sexuality, identity, and its (inter-)relations with the city of Amsterdam.
In this publication, Philippe Vogelenzang captured the unique Amsterdam Energy through a collection of photographs, largely new work, all very thoughtful and meticulously made, that all somehow embody that spirit. While turning each page, you will discover strong personalities, city representatives, the common man, mothers, and models. Classic Amsterdam products and XXX objects, photographed solely as aesthetic shapes and sculptures. Vulnerable yet powerful. Just by looking at it from a different perspective.
I, XXX is the first monograph by Dutch photographer Philippe Vogelenzang, published by MENDO. As an image-maker, Philippe is known for his playful, honest, and powerful portraiture that often renders an iconic presence. The book is a visual manifesto about freedom, sexuality, identity, and its (inter-)relations with the city of Amsterdam. The works and subjects are approached with a palpable positivity and admiration and are captured through a lens of love.
‘This book is my ode to Amsterdam. My heroic, determined, and merciful city.’
Amsterdam is a city that touches the world with her loving,non-judgmental state of being. It is known for its pioneering status as a place where one can experience an unparalleled freedom of sexuality and identity. The city stands tall for her liberal morals and views, and is proud to embrace and respect the odd and the different for its uniqueness.