Made by MENDOAbout the books
Who will recognize a great book better than a bookstore? A bookstore run by graphic designers. Here’s why: at MENDO we get market feedback seven days a week, we are blessed to be surrounded by a bunch of talented, inspiring people – photographers, writers and publishers – and after being a bookstore for more than 15 years, we can easily say we know what book aficionados are looking for. Don’t you agree that initiating, creating and realizing jaw-dropping books now, only comes natural?
A MENDO publication is a well-designed book with visually stunning creative content, browsed by people to be amazed and inspired. The subject-matter is one of our pre-defined curated categories, fashion, photography, interior, sport, lifestyle, food and traveling. In general, a MENDO book is a piece of furniture in itself.
Porsche 911: The Ultimate Sportscar as Cultural Icon explains how this German car became a global phenomenon and a symbol of aspiration, freedom, and the appetite for perfection, and even more, why, around the world, the 911 continues to fascinate gentlemen, ladies, and rogue drivers.
When Ferdinand Porsche could not find a sports car he liked, he decided to build one himself. And now, the rest is history: Jerry Seinfeld drives it; Boris Johnson admires it; Steve McQueen loves it; and Jeremy Clarkson hates it. The Porsche 911 moves the world.
In this book, Ulf Poschardt sends Porsche drivers to the shrink and concludes that a little narcissim can be a healthy thing; he then takes them on an engaging journey through the checkered history that defines their pride and joy. Not everyone can, nor indeed should, drive a Porsche, but Porsche 911: The Ultimate Sportscar as Cultural Icon lays bare the raw driving force behind the 911 for anyone intrepid enough to discover.