Made by MENDOAbout the books
Who will recognize a great book better than a bookstore? A bookstore run by graphic designers. Here’s why: at MENDO we get market feedback seven days a week, we are blessed to be surrounded by a bunch of talented, inspiring people – photographers, writers and publishers – and after being a bookstore for more than 15 years, we can easily say we know what book aficionados are looking for. Don’t you agree that initiating, creating and realizing jaw-dropping books now, only comes natural?
A MENDO publication is a well-designed book with visually stunning creative content, browsed by people to be amazed and inspired. The subject-matter is one of our pre-defined curated categories, fashion, photography, interior, sport, lifestyle, food and traveling. In general, a MENDO book is a piece of furniture in itself.
A book which is as dynamic as the brand: experts deepen knowledge, amateurs learn more
The milestones stand beside the race tracks and roads of the world, marking the now 70-year history of the sports car manufacturer. In the world of motorsport, Porsche has always taken the unconventional route. The speedy lightweight hill climbers, for example, or the powerful 917; the first turbo victory at Le Mans; the first racing prototype with ground effect; and the first sports car victory contesting the famous desert race from Paris to Dakar. Then in 2015, 2016, and 2017, the Porsche hat trick at Le Mans thanks to its unique hybrid technology.
On the roads, the 356 had delighted automobile connoisseurs and die-hard sports car fanatics since the 1950s, becoming more beautiful and faster with every new sports car generation. The mid-sixties saw the rise of the 911. A stroke of genius whose design and technology is still being reinterpreted and reinvented to this day. And time and again, Porsche has continued to break with convention; see the 356 Speedster or 911 Carrera RS 2.7. The Boxster (which borrowed design details from the delightful 550) was a daring move. The Cayenne was also a risky venture that became a big hit. The Macan swiftly followed in the slipstream.
A journey along the various milestones illustrates Porsche’s long-held approach of breaking with tradition and striking out in new directions while staying true to itself and remaining unmistakably Porsche. That makes Porsche Milestones a spellbinding read for those inspired by the joy of a Porsche.
This book was compiled in cooperation with the award-winning cars and culture magazine ramp, where a passion for cars meets devotion for the creation of a magazine. A mix of top international writers and journalists join forces and bring their expertise and perspectives on different genres of lifestyle in an entertaining, creative, savvy, and informative book. In association with ramp, teNeues published The Ferrari Book – Passion for Design, Custom Bike Life, 99 Nicknamed Classic Cars, and others.