Made by MENDOAbout the books
Who will recognize a great book better than a bookstore? A bookstore run by graphic designers. Here’s why: at MENDO we get market feedback seven days a week, we are blessed to be surrounded by a bunch of talented, inspiring people – photographers, writers and publishers – and after being a bookstore for more than 15 years, we can easily say we know what book aficionados are looking for. Don’t you agree that initiating, creating and realizing jaw-dropping books now, only comes natural?
A MENDO publication is a well-designed book with visually stunning creative content, browsed by people to be amazed and inspired. The subject-matter is one of our pre-defined curated categories, fashion, photography, interior, sport, lifestyle, food and traveling. In general, a MENDO book is a piece of furniture in itself.
Posturing is a record of that change and this new movement, capturing the voices and visions of those most integral to creating it
Edited by Holly Hay and Shonagh Marshall, Posturing celebrates aesthetic oddness, and in the process questions the essential function and meaning of a fashion image. It is a style of photography that rejects the hyper-sexualised body and celebrity-driven, glamour-obsessed vision of fashion that in the 2000s glorified naked consumerism. One that is changing traditional ideas of clothing, casting and images, as well as recontextualising what the body means to fashion, and what fashion can mean to the body.