Made by MENDOAbout the books
Who will recognize a great book better than a bookstore? A bookstore run by graphic designers. Here’s why: at MENDO we get market feedback seven days a week, we are blessed to be surrounded by a bunch of talented, inspiring people – photographers, writers and publishers – and after being a bookstore for more than 15 years, we can easily say we know what book aficionados are looking for. Don’t you agree that initiating, creating and realizing jaw-dropping books now, only comes natural?
A MENDO publication is a well-designed book with visually stunning creative content, browsed by people to be amazed and inspired. The subject-matter is one of our pre-defined curated categories, fashion, photography, interior, sport, lifestyle, food and traveling. In general, a MENDO book is a piece of furniture in itself.
In the past 10 years, a growing interest in Los Angeles has attracted creative people from all over to the city. In this issue, we address what’s changed in this deracinated and polyethnic California metropolis. We look into the heart of the city’s peculiar mythology, its legends, values, images, and dreams, old and new.
Is LA historian Mike Davis’s claim that the city is “playing the double role of utopia and dystopia for advanced capitalism” still valid? From the original ’80s Blade Runner to the recent remake, what’s changed in LA’s vision of the future?
Is Los Angeles really projecting a better future, or just another illusion? As they say, it’s the final frontier
From the first page to the last, the articles are organized as an atmospheric and geographical journey through the city, starting with the coast, the light, the ocean, then heading out to the Eastside, returning to the Westside, then driving out to the desert. It takes a kind of innocence to love LA, but it’s surely the right place to face these confusing times.