Made by MENDOAbout the books
Who will recognize a great book better than a bookstore? A bookstore run by graphic designers. Here’s why: at MENDO we get market feedback seven days a week, we are blessed to be surrounded by a bunch of talented, inspiring people – photographers, writers and publishers – and after being a bookstore for more than 15 years, we can easily say we know what book aficionados are looking for. Don’t you agree that initiating, creating and realizing jaw-dropping books now, only comes natural?
A MENDO publication is a well-designed book with visually stunning creative content, browsed by people to be amazed and inspired. The subject-matter is one of our pre-defined curated categories, fashion, photography, interior, sport, lifestyle, food and traveling. In general, a MENDO book is a piece of furniture in itself.
An American counter-narrative of racism and inequality
In the midst of an extended road trip across the United States, Robert Frank turned from bustling Canal Street, New Orleans, where crowds of people swarmed the sidewalks, pointed his camera lens at a passing trolley, and clicked the shutter. That single exposure produced a picture with enduring clarity: a row of windows framing the street car’s passengers–white passengers in the front, black passengers in the back.
Frank captured individual faces gazing from each rectangular frame, from the weary Black man in his work shirt to the young white girl just in front of him, her hand resting on the wooden sign that designated areas segregated by race. In 1958, he wrote: “With these photographs, I have attempted to show a cross-section of the American population. My effort was to express it simply and without confusion.”
By the time The Americans was published in the United States in 1959, with this image now appearing on its front cover, New Orleans streetcars and buses had been desegregated through a 1958 court order. But Jim Crow was still in full swing, the 1960s Civil Rights struggles still ahead. An essay by MoMA curator Lucy Gallun conveys how this image reverberates in new contexts today.