Made by MENDOAbout the books
Who will recognize a great book better than a bookstore? A bookstore run by graphic designers. Here’s why: at MENDO we get market feedback seven days a week, we are blessed to be surrounded by a bunch of talented, inspiring people – photographers, writers and publishers – and after being a bookstore for more than 15 years, we can easily say we know what book aficionados are looking for. Don’t you agree that initiating, creating and realizing jaw-dropping books now, only comes natural?
A MENDO publication is a well-designed book with visually stunning creative content, browsed by people to be amazed and inspired. The subject-matter is one of our pre-defined curated categories, fashion, photography, interior, sport, lifestyle, food and traveling. In general, a MENDO book is a piece of furniture in itself.
'There is one thing the photograph must contain, the humanity of the moment.’
In 1950, Robert Frank left his job as a photographer in New York to travel through Europe with his family. That summer he arrived in Valencia, Spain, which was at the time a humble, bleak place enduring the austere conditions of the postwar period like the rest of the country.
His portrayal is so natural and clear that further verbal explanation seems superfluous; they simply reflect, in the photographer’s words, “the humanity of the moment”. The photographs in this book, many of which have never been published before, allow dignity to override poverty.
Though the images depict a village in the midst of a post war crisis, it not a sense of crisis and despair that is the most prominent theme running through the series – it is, rather, a beautifully illustrated account of the general terms of being human. Simple, but not easy.