Made by MENDOAbout the books
Who will recognize a great book better than a bookstore? A bookstore run by graphic designers. Here’s why: at MENDO we get market feedback seven days a week, we are blessed to be surrounded by a bunch of talented, inspiring people – photographers, writers and publishers – and after being a bookstore for more than 15 years, we can easily say we know what book aficionados are looking for. Don’t you agree that initiating, creating and realizing jaw-dropping books now, only comes natural?
A MENDO publication is a well-designed book with visually stunning creative content, browsed by people to be amazed and inspired. The subject-matter is one of our pre-defined curated categories, fashion, photography, interior, sport, lifestyle, food and traveling. In general, a MENDO book is a piece of furniture in itself.
A veritable handbook for creating a desirable, unique, and authentic brand
How does one reinvent an old brand, and revive it in the 21st century? For Ramdane Touhami It all started with a Balzac novel, a flea market find, and a jolt of creative inspiration. Rebuilding one of Paris’ long-forgotten apothecaries, Officine Universelle Buly was reestablished in 2014.
Polymath creative director and entrepreneur Touhami infused an appreciation for all things vintage with a spirit of conquest and innovation to offer a coveted-catalogue of premium products—often slightly quirky, but always elegant, refined, and delightful.
A veritable handbook for creating a desirable, unique, and authentic brand, this book describes French savoir faire at its best, and recounts Buly’s unusual adventures from 1803 to the present, conveying the best of traditional retail, such as personalization and craftsmanship, with the indispensable values of today, like sustainability and digitalization.
Presented by its protagonists, The Beauty of Time Travel dissects the Buly universe from A to Z, looking at it’s appetite for reinventing traditions whilst revealing the stories, tricks, and (almost) all its secrets. Available now at MENDO.