Made by MENDO
About the booksWho will recognize a great book better than a bookstore? A bookstore run by graphic designers. Here’s why: at MENDO we get market feedback seven days a week, we are blessed to be surrounded by a bunch of talented, inspiring people – photographers, writers and publishers – and after being a bookstore for more than 15 years, we can easily say we know what book aficionados are looking for. Don’t you agree that initiating, creating and realizing jaw-dropping books now, only comes natural?
A MENDO publication is a well-designed book with visually stunning creative content, browsed by people to be amazed and inspired. The subject-matter is one of our pre-defined curated categories, fashion, photography, interior, sport, lifestyle, food and traveling. In general, a MENDO book is a piece of furniture in itself.
How we order something also reflects our way of thinking.
As a rule, books go on a shelf. And there, their placement follows a certain organizational pattern. But how do we go about it? Do we set this pattern according to the content, do we follow their appearance or do we leave the “order” to chance? Each book has a certain weight and extension, it has a particular color and materiality. This diversity calls for a certain order.
How we order something also reflects our way of thinking; in doing so, however, we are often guided by social norms or frozen concepts. And yet it is precisely in our dealings with the simple world of things that a spark of our primordial creativity shimmers through. This is also true for the way we present books.
Like books, these objects have a character of their own. More than that, in fact: interestingly, they also enter into a dialogue with the books they support. Just as books reflect the infinite diversity of the world, this is also reflected in the different look of the bookends. Book and bookend react to each other in a mimetic way.