Made by MENDOAbout the books
Who will recognize a great book better than a bookstore? A bookstore run by graphic designers. Here’s why: at MENDO we get market feedback seven days a week, we are blessed to be surrounded by a bunch of talented, inspiring people – photographers, writers and publishers – and after being a bookstore for more than 15 years, we can easily say we know what book aficionados are looking for. Don’t you agree that initiating, creating and realizing jaw-dropping books now, only comes natural?
A MENDO publication is a well-designed book with visually stunning creative content, browsed by people to be amazed and inspired. The subject-matter is one of our pre-defined curated categories, fashion, photography, interior, sport, lifestyle, food and traveling. In general, a MENDO book is a piece of furniture in itself.
A contemporary look at the universe of beauty
In recent years, the beauty industry has shifted the conversation towards individual expression like never before. While people, and women in particular, have historically faced pressure to conform to rigid ideals set by society, nowadays brands and consumers are embracing uniqueness and celebrating identity.
Creating a platform for conversation and deconstructing taboos in the process, The New Beauty captures an essential moment of transformation in the business of beauty by exploring the industry from historical, scientific, and journalistic perspectives.
‘Highly recommended for anyone with any interest in the cosmetics industry.’
From using makeup as a means to challenge gender, to the link between hairstyling and community-building, or rituals as a form of self-care, The New Beauty is positioned to appeal to anyone with an interest in feeling well in their own skin.