Made by MENDOAbout the books
Who will recognize a great book better than a bookstore? A bookstore run by graphic designers. Here’s why: at MENDO we get market feedback seven days a week, we are blessed to be surrounded by a bunch of talented, inspiring people – photographers, writers and publishers – and after being a bookstore for more than 15 years, we can easily say we know what book aficionados are looking for. Don’t you agree that initiating, creating and realizing jaw-dropping books now, only comes natural?
A MENDO publication is a well-designed book with visually stunning creative content, browsed by people to be amazed and inspired. The subject-matter is one of our pre-defined curated categories, fashion, photography, interior, sport, lifestyle, food and traveling. In general, a MENDO book is a piece of furniture in itself.
Famed American photographer and blogger Scott Schuman journeyed to India many times to capture its wildly idiosyncratic styles, whether on the streets, in markets, on the cricket fields, or at residences in cities like Delhi, Jaipur, Pushkar, and Mumbai.
Schuman’s affinity for his subjects is evident, and he celebrates people of all ages and from all walks of life, from ravers, transgender subjects, wrestlers, surfers, grandfathers, and fashionistas to children and laborers. He also shines a light on the new India as much as on the time-honored. The casually chic layering of textiles, the enduring prevalence of traditional attire, and India’s pure physical beauty all add up to a richly satisfying visual and cultural experience.