Made by MENDOAbout the books
Who will recognize a great book better than a bookstore? A bookstore run by graphic designers. Here’s why: at MENDO we get market feedback seven days a week, we are blessed to be surrounded by a bunch of talented, inspiring people – photographers, writers and publishers – and after being a bookstore for more than 15 years, we can easily say we know what book aficionados are looking for. Don’t you agree that initiating, creating and realizing jaw-dropping books now, only comes natural?
A MENDO publication is a well-designed book with visually stunning creative content, browsed by people to be amazed and inspired. The subject-matter is one of our pre-defined curated categories, fashion, photography, interior, sport, lifestyle, food and traveling. In general, a MENDO book is a piece of furniture in itself.
Few objects combine function, elegance, and status as well as a wristwatch. A blend of precise mechanics, craftsmanship, fine materials, and innovation distinguishes the truly superlative examples. With so-called smart watches playing a larger role, the world of watches is in transition. However, classic timepieces with mechanical movement will not disappear from people’s wrists, because the ticking of a mechanical watch has been and will continue to be the heartbeat of human culture.
After their individual success, the bestsellers The Watch Book I and The Watch Book II are finally available together in one comprehensive volume. Readers can feast their eyes and minds on a magnificently-illustrated and well-documented chronicle of the world’s best timepieces.
Portraits of more than 40 watch brands, from premium manufacturers Patek Philippe, Rolex, and Cartier to watches from the "affordable luxury" segment, right up to timepieces from the chronometric creme de la creme. We explore their unique features and quirks and learn about the remarkable breakthroughs and exclusive technical developments that have contributed to the history of the watch.