Made by MENDOAbout the books
Who will recognize a great book better than a bookstore? A bookstore run by graphic designers. Here’s why: at MENDO we get market feedback seven days a week, we are blessed to be surrounded by a bunch of talented, inspiring people – photographers, writers and publishers – and after being a bookstore for more than 15 years, we can easily say we know what book aficionados are looking for. Don’t you agree that initiating, creating and realizing jaw-dropping books now, only comes natural?
A MENDO publication is a well-designed book with visually stunning creative content, browsed by people to be amazed and inspired. The subject-matter is one of our pre-defined curated categories, fashion, photography, interior, sport, lifestyle, food and traveling. In general, a MENDO book is a piece of furniture in itself.
Starting from the building blocks of repurposed sportswear, workwear and combat-wear, they explain just how it is that a revolutionary sartorial trend has evolved to encompass a vast range of disparate tribes, offering a powerful sense of belonging and identity to all.
The story begins in 1972, in Jersey City, USA, with the birth of the first ever streetwear shop, Trash and Vaudeville. The journey then encompasses punk, Ivy League preppies, the hip-hop kings and queens of Harlem, the dresser/casual movement born out of British football culture, the skater scene of California, the paninari scooter-brats of Milan, and much more. We are shown how streetwear, worn with integrity and swagger, has transcended culture, race, gender and age to become a lasting worldwide phenomenon.
Whether focusing on major brands such as Stüssy, Carhartt, Tommy Hilfiger and SHUT or today’s up-and-comers from South African townships or downtown Seoul, this dynamic study surveys the scene. It also takes a look at how the Internet era has changed the ways streetwear is sold and consumed, and how the field may evolve in the future. Packed with profiles of industry pioneers, Q&As with key figures and over 300 illustrations, this is the complete history of fashion’s fastest-growing and most influential movement.