Made by MENDOAbout the books
Who will recognize a great book better than a bookstore? A bookstore run by graphic designers. Here’s why: at MENDO we get market feedback seven days a week, we are blessed to be surrounded by a bunch of talented, inspiring people – photographers, writers and publishers – and after being a bookstore for more than 15 years, we can easily say we know what book aficionados are looking for. Don’t you agree that initiating, creating and realizing jaw-dropping books now, only comes natural?
A MENDO publication is a well-designed book with visually stunning creative content, browsed by people to be amazed and inspired. The subject-matter is one of our pre-defined curated categories, fashion, photography, interior, sport, lifestyle, food and traveling. In general, a MENDO book is a piece of furniture in itself.
Flowers is a facsimile of the third of William Egglestons rare artist’s books, which was first published in an edition of only fifteen by Caldecot Chubb in New York in 1978. The original Flowers was a linen-bound volume with red leather spine and corners recreating the look of a photo album, and housed in a slipcase. Within its pages were twelve original chromogenic coupler prints focused on the theme of flowers. Flowers, along with trees and other foliage inevitably feature in many of Eggleston’s photos as part of the Memphis streetscapes and interiors that are his favorite motifs.
The flowers take center stage in all their mundane glory
In this book the flowers take center stage in all their mundane glory―be it a kitsch spray of gladioli and carnations in a cut-glass vase, a single rose before a box hedge, or a forlorn bunch on a white marble tomb inscribed with the word “Mama.” Along with Eggleston’s Morals of Vision, also released this season, Flowers is a further chapter in Steidl’s publication of Eggleston’s artist’s books in new editions that honor the design and spirit of the originals, while exposing their contents to the wider public for the first time.