Made by MENDOAbout the books
Who will recognize a great book better than a bookstore? A bookstore run by graphic designers. Here’s why: at MENDO we get market feedback seven days a week, we are blessed to be surrounded by a bunch of talented, inspiring people – photographers, writers and publishers – and after being a bookstore for more than 15 years, we can easily say we know what book aficionados are looking for. Don’t you agree that initiating, creating and realizing jaw-dropping books now, only comes natural?
A MENDO publication is a well-designed book with visually stunning creative content, browsed by people to be amazed and inspired. The subject-matter is one of our pre-defined curated categories, fashion, photography, interior, sport, lifestyle, food and traveling. In general, a MENDO book is a piece of furniture in itself.
A start-up manual for people with a dream
What does it really take to set out on your own and build something new? This book is a ticket to change, to actually Work Better. Live Smarter. Be Happier. The knowledge and resources it provides work as a compass to help navigate the shallows and depths of running a successful and yet meaningful business – putting personal fulfillment first and leaving the ethos of the corporate world behind for good.
While there’s indeed no one path, there are certainly best practices to follow, business insights to understand, tools to use and the experiences of others to learn from. This book is designed to help its readers to brainstorm, plan and build something new from the ground up – and craft a life that they genuinely love in the process.
More than 30 business owners around the world – from a streetwear brand run by a group of friends in Accra to an L.A.-based online marketplace driven and supported by the Latino community, a platform for creative culture from Hong Kong or affordable furniture from Detroit that is built to last – tell the stories of how they got started, overcame hurdles and found purpose in their work.