Made by MENDOAbout the books
Who will recognize a great book better than a bookstore? A bookstore run by graphic designers. Here’s why: at MENDO we get market feedback seven days a week, we are blessed to be surrounded by a bunch of talented, inspiring people – photographers, writers and publishers – and after being a bookstore for more than 15 years, we can easily say we know what book aficionados are looking for. Don’t you agree that initiating, creating and realizing jaw-dropping books now, only comes natural?
A MENDO publication is a well-designed book with visually stunning creative content, browsed by people to be amazed and inspired. The subject-matter is one of our pre-defined curated categories, fashion, photography, interior, sport, lifestyle, food and traveling. In general, a MENDO book is a piece of furniture in itself.
The soul of a book, the ink and the paper it's printed on
At MENDO, we value the ambiance in which we present our books and welcome our customers. Personal attention and atmospheric lighting are combined with appropriate music.
Scent is an often overlooked but indispensable factor. In particular when it comes to a bookstore, since scent and books are inseparably connected.
Everyone has associations when it comes to the smell of paper. Whether it’s the scent of freshly printed ink on paper, or books that have been around for years, the fragrance brings back memories. We’ve been using the ZENOLOGY Ambiance Triggers for years to add subtle, fresh tones to the original odor at MENDO, created by our books. And if we were to rely on the reactions of our customers, it adds to the MENDO ambiance.
We’re very happy that in ‘Libri’ we now have the perfect MENDO fragrance, created from scratch with MENDO in mind. ‘Libri’ is a somewhat masculine but elegant fragrance, with a cork absolute as the core smell. ZENOLOGY’s In-House Perfumer Fredrik Dalman learned us this is a rather rare and unique element. We’re certain that the end result is a well-balanced refined fragrance that will do well at MENDO and many other rooms, stores, hotels or houses.