Jimmy Nelson: “I’d like people to participate in what I feel and see”
Over the course of two and a half years, acclaimed photographer Jimmy Nelson travelled to seventeen different destinations for Homage to Humanity, the second book in a potential trilogy that Before They Pass Away initiated. His latest collection of over 400 evocative photographs reveals an inclusive look at the people and cultures of over thirty iconic tribes from around the world. The lion’s share of the book consists of pictures of new places and cultures that Jimmy went to – the rest of the book’s photos are shot on revisits to places he has been before, to photograph for Before They Pass Away.
For Homage to Humanity, you went back to a few cultural groups you have visited for your first book in this trilogy. Why is going back important to you?
If I had multiple lives, I would revisit all the people I have photographed over the course of my career. Because as a photographer, one takes something: a picture. The majority of the portrayed people never saw the created images, because they were all made with an analogue plate camera. I feel very obligated to return, to give them back or show them what I took, or to have a discussion with them about the pictures.
What’s the bigger goal there?
This project isn’t just about our understanding and my perception of them, it’s also about how I want them to perceive themselves. And perhaps the realization that they live with a certain wealth, a certain knowledge, understanding and status that we’ve lost in the developed world. The world is becoming homogenous and digitalized – it’s changing much quicker than it ever has before. And as the people of a certain indigenous group develop with us, which they have all the right of doing, it’s important that they don’t abandon their heritage. In the Western world, we’re not necessarily turning the clock back, but we’re beginning to reach a period in time and evolution to realize that perhaps, we made a few wrong turnings.
‘As a photographer, one takes something: a picture.’
‘As a photographer, one takes something: a picture.’
Where did you draw inspiration from when it comes to photographing indigenous cultures?
I was inspired by American photographer Edward Sheriff Curtis, who photographed the Native American Indians. Over a period of thirty years, he made a very romantic document about their ‘doomed’ culture. After he died, the majority of his images were destroyed – he died in shame and poverty, because he was perceived as having wasted his time on a culture that had no relevance in the developing world.
It’s an interesting story, if you think of the America of nowadays.
If you wake up and turn on your smartphone to have a look at the news, you will always see the United States. It’s the nation in the world that is being most documented, a country that up until recently perceived itself as the world’s most advanced culture. I would argue that it’s a nation eating itself. Not only politically, but also socially, humanely and dietary. Americans claim not to have a cultural foundation – it seems to me they lost all reference to what it is to be human. This might sound a bit melodramatic, but I believe that in the world of today, there are still people like the American Native Indians – cultures in various locations around the globe. We can learn from the mistakes of not acknowledging the wealth and the value of their culture, and their connection to the environment, how they live and where they’ve come from.
What is the goal of your work?
What I’m doing is not journalistic, but very idealistic, romantic, celebratory, iconic and artistic, with a very positive message. That message is a catalyst of discussion: not only for people who buy the book, who see the pictures and hear the stories, but also for the people who I’ve been taking pictures of. I’d like them to participate in the project as well – they’re doing that through the Jimmy Nelson Foundation.
How are the people you have portrayed participating?
That is why going back is important, to show that you respect the people you’ve met. I’d like to give something back. Not necessarily money, as many of the visited communities don’t even use money. By bringing back money, I would monetize the pictures. I want to bring back a reflection of self respect. To let people perceive themselves as extraordinary, wealthy and valuable – in a different way, perhaps, than in the material world. That as you travel, as you progress, as you evolve and as you change into the developed society, you are respected for some of the traditions you bring with you. For the Jimmy Nelson Foundation, versions of me go back to different communities. They will hopefully leave the foundation’s cameras behind and ask the communities to photograph themselves. We’d like to collect that visual data of who they are and how they perceive themselves, in order to create a sort of digital fireplace of indigenous culture. The books and my work are just a catalyst for a bigger tsunami of gathering and respect.
‘I’d like people to participate in what I feel and see.’
‘I’d like people to participate in what I feel and see.’
Some people criticized your previous work, by saying you are “rendering people more exotic than they really are” – did their criticism influence the making of your new book?
There will always be criticism. And the criticism is interesting – it’s good to be kept on your toes, that you are given a counter perspective. A lot of criticism was based on the title of the first book, which was perhaps childishly naive, but at the same time deliberately provocative. It was meant to cause a discussion. The criticism was based on the idea of creating a visual perception of the other. The pictures in the two books are beautifully uncomfortable. My work is a mirror of who we are and who we could be. People say that the situations “can’t be this beautiful”, that the pictures are staged and fake. But it’s a hundred percent real.
What is your photography process like, then?
My work is not documentary photography – I’m not flown in by a helicopter, spraying pictures with a 100 millimeter lens from a hut. I go and spend weeks on the locations I’m visiting. In that period, I spend 95% of my time sitting, watching, and explaining what I’m doing. At some moment in time, the people I’ve asked to photograph come to me. When they’re ready, to be perceived as they want to be seen. And then they can be as beautiful as someone on the cover of TIME Magazine. One can photograph someone in a studio and spend a lot of time taking pictures, because I want to dignify you and respect you. Or one can steal a picture of someone, through the window whilst the subject is reading the newspaper with his underpants on. Both of them are real pictures. All the pictures I take are the first option – I’d like to show a very beautiful human being, who may have no material wealth, but a cultural wealth. That is confronting, because then we have to reflect on our own identity and development – that’s when people start to criticize. I’m making an artistic statement as a catalyst for a cultural discussion and the development and evolution of the human being.
Did you change your perspective for Homage to Humanity?
Definitely so – I was ashamed and affronted by the criticism on the first book. It frustrated me that people didn’t understand what I wanted to communicate. The realization came that I’m no authority and that I have no title or heritage other than my own personal journey of fifty years. So I was desperate to make a new book and enable people to participate.
That’s why Homage to Humanity comes with a dedicated app, that makes every one of the 600 pictures in the book accessible with a smartphone. Why are these digital extras important to you?
I’m carrying on on my journey and now you can come with me. The viewer will not be alienated, not be ostracized or patronized – we don’t have all the answers, but I’d like people to participate in what I feel and see. Every picture is scannable and provides in-app, behind the scenes content. Using 360 video technology, you can stand with me when I’m in these environments, photographing and talking.
And yet, you have decided to create a book, an offline and tangible product. Why is it important for you to create books in this digital day and age?
The importance of a book is the tactility. You have to feel the photography, which is impossible on a screen. We have indoctrinated ourselves to not indulge in anything on a screen, for longer than a split second. No matter how big, important or special the picture is, you never let it sit when it’s on a screen. The screen moves, and a book doesn’t – it’s tactile and static. The demand for art coffee table books would be on the increase, the more we dare to reconnect with what is aesthetically valuable. Books make it possible to let the quality of the image sink in, if the content and quality of the books is of a high standard. You have to differentiate between street photography and high-end, analogue art annex professional photography. In my opinion, the art should be in a book and the rest should stay digital. For Homage to Humanity, we’ve tried to combine the traditional presentation with the most modern media that’s available.
Comparing your newest book to Before They Pass Away, Homage to Humanity is more in depth, with travel journals, maps, comprehensive interviews and information on the culture of the people you have visited. Why did you want to use all these extras to tell the stories for this new book?
It’s way more in-depth than the first book, but it’s still just scratching the surface. I’m not an ethnologist or anthropologist, but an amateur storyteller. That’s why I want to ensure others to start asking questions, to become part of the foundation so then the layers I’m trying to get to can be made richer and deeper in time. I expect very few people to go on the journey that I’m on physically, but all human beings should go on it spiritually and mentally. As we move on in the years to come in this very fast developing world, it’s extremely important to identify with ourselves as human beings, with our personalities, our heritage and our culture. By that, every authentic individual can become more valid to society. My work is meant to be an inspiration to become more in touch with your own identity. It’s a homage to humans.
With Homage to Humanity, Jimmy Nelson presents his latest collection of 400 evocative photographs revealing an inclusive look at the people and cultures of over thirty iconic tribes. You can get your hands on a signed copy of Homage of Humanity by hopping by MENDO’s flagship store on September 23rd from 14:00-16:00, when Jimmy Nelson signs his new book.
The first MENDO publication of 2019 is a fact: Frame/Work, created in collaboration with Union, is a book that inspires every young metropolitan citizen.
In our series Shelf Sessions we climb the shelves of some of MENDO's friends. In this episode: Jochem Leegstra, co-founder and creative director at ...,staat.
A WhatsApp conversation with the photographer of This Is Not A F*cking Street Style Book
"I wasn't born with much of a filter. So when I see bullshit, I call "bullshit". A WhatsApp conversation with the photographer of This Is Not A F*cking Street Style…
There is no better way to see movie stars and musicians than through the lens of the Grand Dame of colourful, staged portraits: Annie Leibovitz.
2.30 - 3.30 PM
Saturday 12 January 2019: book signing session with Daniel Arsham. 2.30 - 3.30 PM at MENDO, Berenstraat 11 Amsterdam.
Interview with Ali Kirby, art director at DENHAM
In January of 2018, DENHAM released the book A Decade of DENHAM, in collaboration with MENDO. We talked to DENHAM's art director Ali Kirby, driving force behind the book, about…
On Saturday 12 January Daniel Arsham visited MENDO to sign his new book. In anticipation of the book signing, MENDO talked with the multidisciplinary artist.
To celebrate our upcoming book with The Avocado Show, MENDO had a lunch date with its founder Ron Simpson to “peel” the success of the Avocado Show.
In light of the release of LIFE = CRAZY, we talked with the protagonist himself: Martin Garrix.
On a drooly Thursday morning, MENDO's Mikel van den Boogaard had a very fun conversation about our industry with Marlene Taschen, Managing Director at (- and daughter of Benedikt) Taschen.
Another exciting MENDO publication - available now
This month we launched yet another passion project. One we’re really excited about: Sportret, a hommage to sports photographed by internationally renowned photo journalist Klaas Jan van der Weij.
What’s new, classic and coming soon in fashion books
We consider ourselves to be pretty fashionable at times. And most of that is due to our extensive browsing through the fashion books we have. Here are six titles you…
Pierrot Romance is a personal diary, designed and published by Pierrot himself (in a limited first run of 500 copies). To celebrate his first book, we did a short Q&A.
Virgil Abloh, Adam Katz Sinding and MENDO on the current state of fashion
In February, MENDO published Adam Katz Sinding’s first monograph This is Not a F*cking Street Style Book. The foreword is a result of an intense conversation between MENDO's editor Mikel…
Made by MENDO
This book is unlike any other. And although there are more publishers saying that, we promise you, there’s absolutely nothing like this. Casper Reinders greatest interiors are collected in our…
Because people matter
Pie Aerts is one of the world’s most promising documentary photographers and he’s working on a spectacular new book with MENDO.
In our series Shelf Sessions we climb the shelves of MENDO’s friends. In this episode: Elisa Medde, Managing Editor at Foam Magazine.
Some favorite contributions
For our newest book MOAM and MENDO asked 100 Dutch creatives to show and tell us what fashion in Amsterdam is.
A behind the scenes glimpse on making This Is Not A F*cking Street Style Book
Cult photographer Adam Katz Sinding (aka Le 21ème) and MENDO are proud to present Adam's first photography monograph, This Is Not A F*cking Street Style Book. Here's what Joost and…
The ultimate starter kit
Fashion = big business, and to get you started, we compiled a short and simple guide with books to help you achieve fashion career success.