Made by MENDO
About the booksWho will recognize a great book better than a bookstore? A bookstore run by graphic designers. Here’s why: at MENDO we get market feedback seven days a week, we are blessed to be surrounded by a bunch of talented, inspiring people – photographers, writers and publishers – and after being a bookstore for more than 15 years, we can easily say we know what book aficionados are looking for. Don’t you agree that initiating, creating and realizing jaw-dropping books now, only comes natural?
A MENDO publication is a well-designed book with visually stunning creative content, browsed by people to be amazed and inspired. The subject-matter is one of our pre-defined curated categories, fashion, photography, interior, sport, lifestyle, food and traveling. In general, a MENDO book is a piece of furniture in itself.
![]([{"width":60,"height":86,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2017\/03\/mendo-book-naomi-campbell-14-60x0-c-default.jpg"},{"width":100,"height":143,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2017\/03\/mendo-book-naomi-campbell-14-100x0-c-default.jpg"},{"width":150,"height":214,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2017\/03\/mendo-book-naomi-campbell-14-150x0-c-default.jpg"},{"width":200,"height":285,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2017\/03\/mendo-book-naomi-campbell-14-200x0-c-default.jpg"},{"width":300,"height":428,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2017\/03\/mendo-book-naomi-campbell-14-300x0-c-default.jpg"}])
![]([{"width":60,"height":77,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2017\/02\/mendo-book-mr-ferry-van-der-nat-cover-60x0-c-default.jpg"},{"width":100,"height":128,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2017\/02\/mendo-book-mr-ferry-van-der-nat-cover-100x0-c-default.jpg"},{"width":150,"height":192,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2017\/02\/mendo-book-mr-ferry-van-der-nat-cover-150x0-c-default.jpg"},{"width":200,"height":256,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2017\/02\/mendo-book-mr-ferry-van-der-nat-cover-200x0-c-default.jpg"},{"width":300,"height":384,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2017\/02\/mendo-book-mr-ferry-van-der-nat-cover-300x0-c-default.jpg"}])
![]([{"width":60,"height":70,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2017\/03\/mendo-book-first-things-first-new-branding-cover-60x0-c-default.jpg"},{"width":100,"height":116,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2017\/03\/mendo-book-first-things-first-new-branding-cover-100x0-c-default.jpg"},{"width":150,"height":174,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2017\/03\/mendo-book-first-things-first-new-branding-cover-150x0-c-default.jpg"},{"width":200,"height":233,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2017\/03\/mendo-book-first-things-first-new-branding-cover-200x0-c-default.jpg"}])
![]([{"width":60,"height":70,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2017\/03\/mendo-book-first-things-first-new-branding-cover-60x0-c-default.jpg"},{"width":100,"height":116,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2017\/03\/mendo-book-first-things-first-new-branding-cover-100x0-c-default.jpg"},{"width":150,"height":174,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2017\/03\/mendo-book-first-things-first-new-branding-cover-150x0-c-default.jpg"},{"width":200,"height":233,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2017\/03\/mendo-book-first-things-first-new-branding-cover-200x0-c-default.jpg"},{"width":300,"height":349,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2017\/03\/mendo-book-first-things-first-new-branding-cover-300x0-c-default.jpg"}])
First Things First
New Branding and Design for New Businesses
For the outsiders and first-timers entering the market, corporate design is not an add-on, it is part of the soul of the business itself. And it demands fresh ideas unfettered by standard approaches. First Things First! presents real examples from shop owners and mechanics, dentists and organic farmers —businesses discovering corporate design for the first time —as well as from traditionally creative companies like marketing agencies or restaurants, and hotels. With profiles and photographs it explores their novel approaches to corporate design.
Real examples from shop owners and mechanics, dentists and organic farmers
A breath of fresh air from a new breed.
More Art & graphic design
![]([{"width":60,"height":74,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2020\/09\/kaws-heeatsalone-cover-60x0-c-default.jpg"},{"width":100,"height":123,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2020\/09\/kaws-heeatsalone-cover-100x0-c-default.jpg"},{"width":200,"height":246,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2020\/09\/kaws-heeatsalone-cover-200x0-c-default.jpg"},{"width":350,"height":430,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2020\/09\/kaws-heeatsalone-cover-350x0-c-default.jpg"},{"width":500,"height":615,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2020\/09\/kaws-heeatsalone-cover-500x0-c-default.jpg"}])
€63.50
![]([{"width":60,"height":78,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2020\/02\/mendo-book-black-refractions-cover-60x0-c-default.jpg"},{"width":100,"height":130,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2020\/02\/mendo-book-black-refractions-cover-100x0-c-default.jpg"},{"width":200,"height":261,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2020\/02\/mendo-book-black-refractions-cover-200x0-c-default.jpg"},{"width":350,"height":456,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2020\/02\/mendo-book-black-refractions-cover-350x0-c-default.jpg"},{"width":500,"height":651,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2020\/02\/mendo-book-black-refractions-cover-500x0-c-default.jpg"}])
€42.50
![]([{"width":60,"height":79,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2020\/10\/dieterrams-60x0-c-default.jpg"},{"width":100,"height":131,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2020\/10\/dieterrams-100x0-c-default.jpg"},{"width":200,"height":262,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2020\/10\/dieterrams-200x0-c-default.jpg"},{"width":350,"height":459,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2020\/10\/dieterrams-350x0-c-default.jpg"},{"width":500,"height":655,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2020\/10\/dieterrams-500x0-c-default.jpg"}])
€50
![]([{"width":60,"height":87,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2017\/03\/mendo-book-marcel-wanders-rijks-limited-edition-cover-60x0-c-default.jpg"},{"width":100,"height":145,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2017\/03\/mendo-book-marcel-wanders-rijks-limited-edition-cover-100x0-c-default.jpg"},{"width":200,"height":289,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2017\/03\/mendo-book-marcel-wanders-rijks-limited-edition-cover-200x0-c-default.jpg"},{"width":350,"height":506,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2017\/03\/mendo-book-marcel-wanders-rijks-limited-edition-cover-350x0-c-default.jpg"},{"width":500,"height":723,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2017\/03\/mendo-book-marcel-wanders-rijks-limited-edition-cover-500x0-c-default.jpg"}])
![]([{"width":60,"height":69,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2020\/06\/mendo-book-judd-5-1-60x0-c-default.jpg"},{"width":100,"height":115,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2020\/06\/mendo-book-judd-5-1-100x0-c-default.jpg"},{"width":200,"height":230,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2020\/06\/mendo-book-judd-5-1-200x0-c-default.jpg"},{"width":350,"height":403,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2020\/06\/mendo-book-judd-5-1-350x0-c-default.jpg"},{"width":500,"height":575,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2020\/06\/mendo-book-judd-5-1-500x0-c-default.jpg"}])
€67.50
![]([{"width":60,"height":88,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2020\/08\/mendo-books-what-they-didnt-teach-you-at-film-school-5-60x0-c-default.jpg"},{"width":100,"height":147,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2020\/08\/mendo-books-what-they-didnt-teach-you-at-film-school-5-100x0-c-default.jpg"},{"width":200,"height":295,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2020\/08\/mendo-books-what-they-didnt-teach-you-at-film-school-5-200x0-c-default.jpg"},{"width":350,"height":516,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2020\/08\/mendo-books-what-they-didnt-teach-you-at-film-school-5-350x0-c-default.jpg"},{"width":500,"height":737,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2020\/08\/mendo-books-what-they-didnt-teach-you-at-film-school-5-500x0-c-default.jpg"}])
![]([{"width":60,"height":95,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2020\/08\/mendo-book-the-politics-of-design-cover-60x0-c-default.jpg"},{"width":100,"height":159,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2020\/08\/mendo-book-the-politics-of-design-cover-100x0-c-default.jpg"},{"width":200,"height":318,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2020\/08\/mendo-book-the-politics-of-design-cover-200x0-c-default.jpg"},{"width":350,"height":557,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2020\/08\/mendo-book-the-politics-of-design-cover-350x0-c-default.jpg"},{"width":500,"height":795,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2020\/08\/mendo-book-the-politics-of-design-cover-500x0-c-default.jpg"}])
![]([{"width":60,"height":76,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2019\/05\/SCHLOSSER-60x0-c-default.png"},{"width":100,"height":127,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2019\/05\/SCHLOSSER-100x0-c-default.png"},{"width":200,"height":255,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2019\/05\/SCHLOSSER-200x0-c-default.png"},{"width":350,"height":446,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2019\/05\/SCHLOSSER-350x0-c-default.png"},{"width":500,"height":637,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2019\/05\/SCHLOSSER-500x0-c-default.png"}])
€15
![]([{"width":60,"height":82,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2017\/03\/mendo-book-david-hockney-sumo-taschen-cover-60x0-c-default.jpg"},{"width":100,"height":137,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2017\/03\/mendo-book-david-hockney-sumo-taschen-cover-100x0-c-default.jpg"},{"width":200,"height":274,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2017\/03\/mendo-book-david-hockney-sumo-taschen-cover-200x0-c-default.jpg"},{"width":350,"height":479,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2017\/03\/mendo-book-david-hockney-sumo-taschen-cover-350x0-c-default.jpg"},{"width":500,"height":684,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2017\/03\/mendo-book-david-hockney-sumo-taschen-cover-500x0-c-default.jpg"}])
€2,500
![]([{"width":60,"height":80,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2020\/06\/mendo-book-dick-bruna-1-1-60x0-c-default.jpg"},{"width":100,"height":133,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2020\/06\/mendo-book-dick-bruna-1-1-100x0-c-default.jpg"},{"width":200,"height":265,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2020\/06\/mendo-book-dick-bruna-1-1-200x0-c-default.jpg"},{"width":350,"height":464,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2020\/06\/mendo-book-dick-bruna-1-1-350x0-c-default.jpg"},{"width":500,"height":663,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2020\/06\/mendo-book-dick-bruna-1-1-500x0-c-default.jpg"}])
€21.50
![]([{"width":350,"height":407,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2017\/03\/mendo-book-first-things-first-new-branding-cover-350x0-c-default.jpg"},{"width":500,"height":582,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2017\/03\/mendo-book-first-things-first-new-branding-cover-500x0-c-default.jpg"},{"width":700,"height":814,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2017\/03\/mendo-book-first-things-first-new-branding-cover-700x0-c-default.jpg"},{"width":900,"height":1047,"src":"https:\/\/www.mendo.nl\/wp-content\/uploads\/2017\/03\/mendo-book-first-things-first-new-branding-cover-900x0-c-default.jpg"}])